Trying to develop a skincare regime that works can be hard, especially when shopping on a college student’s budget. If you’ve been beauty browsing at your local Target recently you may have noticed the pastel-colored, insta-shelfie worthy packaging of Versed Skin. But don’t get it twisted, Versed products aren’t basic like other drug store brands. These offerings don’t just look nice, they are nice—for your skin and the environment.
Versed is a vegan, clean beauty brand, led by female entrepreneur Katherine Power, and is built on the concept of putting formula-first–nixing over 1,350+ toxins and questionable ingredients, fragrances, and added colors—to include only proven ingredients at effective levels designed specifically to bring out your skin’s natural glow.
Even better, the brand is committed to sustainability. Versed is climate-neutral certified and has been net-neutral since 2019. The brand makes several planet-friendly choices in producing its offerings, including: low waste product design, utilizing post-consumer recycled and recyclable plastics as well as FSC certified paper, and committing to comprehensive good manufacturing practices.
Plus, with the entire line priced under $25, Versed makes quality skincare accessible for all. Don’t know where to start? Here are some of my top pro-picks to build a well-versed skincare routine that will suit all skin types.
Cleanse away the day with Wash It Out Gel Cleanser.If you are looking for your new everyday cleanser, this product is for you. Recently reformulated, this lightly foaming cleanser now features skin-barrier strengthening ceramides to boost your skin’s natural barrier and promote a plump and hydrated complexion. It also features rosewater, an anti-inflammatory ingredient rich in antioxidants that will help to soothe irritation and balance oil production. How to use: AM/PM massage a dime size amount over the entire face—yes this is eye area safe. Be sure to spend at least a minute on your cleanse to really get the skin nice and clean.
Rebalance post-cleanse withBaby Cheeks Hydrating Milk Toner.Adding a toner like Baby Cheeks will help to balance your skin’s pH and prep for better absorption of serums and moisturizers. This toner will effectively remove any traces of excess makeup while adding some hydration in the process. Coconut Water and Algae Extract– both rich in antioxidants and amino acids– work to nourish, strengthen, and moisturize the skin, while Bamboo Extract works as a humectant and helps to draw hydration into the skin. How to use: AM/PM following your cleansing routine, shake well and press 2 pumps into a cotton round. Swipe across clean, dry skin.
Brighten up and protect against damage with Stroke of Brilliance Brightening Serum. If you’re feeling lackluster or struggling with uneven skin tone, let it glow with the Stroke of Brilliance Serum. This serum features 0.5% Vitamin C—the go-to ingredient for brightening and protecting against free radicals, pollution, and aging. It also includes licorice extract to diminish the appearance of dark spots and discoloration, and niacinamide to minimize pores and further regulate skin tone and texture. How to use: AM/PM after cleansing and toning, press 2-3 drops into clean, dry skin. Allow the product to sink in and dry for about 2 minutes before your next step. Start off with once-a-day application to ensure skin tolerance, and if desired bump up to twice a day.
Seal in hydration with the barely-there Dew Point Moisturizing Gel Cream.If you don’t like heavy creams but need some hydration—Dew Point is for you. This jelly textured cream dissolves effortlessly upon application and packs a punch but never feels greasy. Formulated with antioxidant-rich, soothing ingredients like aloe and green tea extract, as well as hyaluronic acid for additional moisture, Dew Point will leave your skin hydrated, calm, and refreshed. How to use: AM/PM after cleansing, toning, and/or serum, warm up product between hands and pat to apply a peanut sized amount all over face and neck.
Good skin doesn’t have to cost a fortune. Give your new well-versed routine a few weeks of consistent use and you will certainly notice a brighter, clearer, and more radiant complexion. As always, make sure to apply your favorite SPF after moisturizing during the day to prevent any further sun damage or dullness.
When you finish your new Versed products, be sure to check out their Recycling Program — you can send in at least 3 empties to be recycled responsibly for 15% off your re-up! To snag these products and get ready to glow, head over to the brands website or your local Target. For additional products to add to your routine, check out Versed’s Skin Decoder Quiz for more targeted product recommendations.