Armed with very little talent and a whole lot of gumption, we’ve seen plenty of people in the past decade get famous for doing, well, nothing. But move over celebrity offspring (Paris, are you listening?) and reality stars (yes Heidi Montag, I’m talking to you), it’s time for bloggers to snag a little time in the limelight. And from home chefs to the fashion-obsessed, here are just a few of the faces who’ve combined a mere passion with basic computer skills to garner an international status even the Kardashian sisters would be proud of.
1. Ree Drummond
Drummond began her blog The Pioneer Woman in 2006, to chronicle her life as a cook, mother, and wife on a country ranch. Since then, she’s published a cookbook, made several appearances on the Today Show, and beat Bobby Flay in a Thanksgiving throw-down. Not bad for a mom who was just trying to live the simple life.
2. Scott Schuman
Armed with a camera and a thirst for inspiration, Schuman began taking and posting pictures of people in the streets of New York City 2005. His blog The Sartorialist quickly became a literary staple for editors, designers and fashionistas everywhere. In addition to covering fashion week, becoming a recurring guest blogger on style.com and starring in a Gap ad, Schuman was also named one of Askmen.com’s 49 Men of the year in 2007.
3. Susanna Lau AKA “Susie Bubble”
If you want to find new designers, edgy pieces and bold ensembles, head over to the Style Bubble. Though she’s been blogging since 2006, the London-based author, Susanna Lau, who goes by the nickname “Susie Bubble”, has gained even more fame in the past few months thanks to a Gap ad and New York Times article.