Think your underarms are ugly? Are you self-conscious of their condition to the point where you have to change clothes? Unilever PLC, owner of product brands including Dove, Sunsilk shampoos, and Lipton tea, discovered through research that 93% of women consider their armpits unattractive. I’ll admit that the underarms aren’t the prettiest body part. But should we actually care?
Dove’s new Ultimate go sleeveless deodorant claims to give women beautiful underarms in just 5 days with its unique moisturizers and vitamins E and F. It claims to “go beyond 24-hour odor and wetness protection to help replenish delicate underarm skin – leaving it softer and smoother.”
Magazine covers are constantly screaming “Your Best Beach Body – There’s Still Time” or “8 Slimdown Tricks Smart Women Swear By.” Articles like these bring attention to the real problem areas – butts, thighs, arms, and stomach. Little attention has been brought to the underarms. Do you think your underarms need more attention than they’ve been getting – beyond the shaving (or waxing) and daily deodorant application to smell fresh and clean?
I’ll admit ever since Dove came out with this deodorant it has made me a little self-conscious of my underarms. Should I take better care of them by using a different deodorant? “Armpits are armpits. I never really thought of how pretty they are. It’s not my main concern,” said Rachel Bowers, a freshman illustration major.
For many female college students the underarms aren’t an important body part to keep looking beautiful. I have never thought to myself, “oh dang, I can’t wear that shirt because my underarms aren’t lookin’ up to par today.” Maybe it’s a generational thing. I hope when I’m older I won’t be deciding my outfits based on the looks of my underarms. I already have enough things to worry about. Claire Pedulla, a freshman Sculpture major, admitted, “If it was just as cheap as normal deodorant, I would buy it. If I liked it then I would keep buying it.”
But I do give credit to Dove for being the first to inspire women to be confident to go sleeveless. Gossip Girl actress Jessica Szohr has teamed up with the campaign to promote the deodorant on Facebook by challenging women to design their own sleeveless tops for a chance to win a shopping trip with Szohr in New York City.
So here’s to being beautiful no matter whatour armpits look like.