In the midst of our newest partnership with breast cancer awareness brand, Save the Ta-Tas, us at HC were blown away at how much our fellow Bruins love them some ta-tas! While passing out Save the Ta-Tas paraphernalia to students along Bruin Walk, we found that Bruins were eager to support the fight and sport some ta-ta shwag!
And we must say, they were very cleverly clad! With witticisms such as the favorite, “Caught you lookin’ at my ta-tas,” the Ta-Tas merchandise quickly spread throughout the UCLA campus. We even received a considerable amount of ta-ta love from the Bruin boys, who said they were specifically drawn to the brand’s hilarious name!
Ta-Tas founder Julia Fikse hit on something big…turn fundraising into fun! And what better way to strike a chord with America’s youth than through humor? This cleverly branded merchandise is the perfect way to target college students…who still find boobie jokes amusing!
The brand, which donates a portion of all proceeds and 25% of its net profits to breast cancer research, has contributed over $625,000 to the fight thus far! Seems like the ta-tas aren’t going anywhere soon without a fight!
Photo Credit: Jen Aceto