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This is a Sponsored post written by me on behalf of PINK for SocialSpark. All opinions are 100% mine.

Do you ever feel like you never have enough bras, underwear and socks? Please tell me I’m not alone with this. I somehow always find myself needing more (especially around laundry day…). Fortunately, I will now have an excuse to replenish my bra drawer, as Victoria’s Secret PINK has created a new Total Sweetheart Demi Bra (which hit stores January 26).

This bra is great because it has a little lift, without all the padding. Perfect for those who want to boost their assets but not give any false advertising about them. The Total Sweetheart Bra is a great every day bra — because it works perfectly under tanks and tees, and it can shift into racerback form. Plus it comes in a lot of fun colors and prints.

This bra is great to pair with the Free Racerback Tank you’ll get with the purchase of the new bra between 1/26 and 2/2 (you’ll get it if you shop online or in store, which makes it easy). The fun prints of the bra straps can be on display in this tank, or you can keep them hidden underneath when you convert your bra to the no-show look. The other great thing to pair this new bra with are PINK’s flirty Lace Trim Thongs. Could be a perfect match for Valentine’s Day!!

This bra comes in sizes 32A-B, 34A-D and 36B-D and comes in colors ranging from gypsy rose to marine blue. If you need more info on this bra and all the other new PINK bras launching in the spring, check out vspink.com/bras. While you’re there check out Bra 101 (bra guide) to get your Bra IQ.


Are you getting excited for a new reason to go shopping? I sure am! Tell me what you think of this bra so far and if you’re planning on checking it out and why!


Cara Sprunk has been the Managing Editor of Her Campus since fall 2009. She is a 2010 graduate of Cornell University where she majored in American Studies with a concentration in cultural studies. At Cornell Cara served as the Assistant Editor of Red Letter Daze, the weekend supplement to the Cornell Daily Sun where she also wrote for the news and arts section and blogged about pop culture. In her free time Cara enjoys reading, shopping, going to the movies, exploring and writing.