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Big Orange Big Ideas

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Jessica Yonker Student Contributor, University of Tennessee--Knoxville
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Kathryn Sullivan Student Contributor, University of Tennessee--Knoxville
This article is written by a student writer from the Her Campus at Tennessee chapter and does not reflect the views of Her Campus.

Last week UT introduced their new marketing brand and slogan, “Big Orange, Big Ideas.” The new brand came along with a website revamp as good ole’ Jimmy Cheek strives to turn the university we all know and love into a Top 25 public research university.