It seems that the Khloe, Kim and Kourtney aren’t just celebrity personalities, but they’re people who care as well. These three sisters and their mom, Kris Jenner, are raising awareness about bullying with Sears by working with them on their Team Up To Stop Bullying Campaign, which coincides with the back to school season.
The sisters are decorating pairs of jeans that will feature their handprints and autographs to give away to the winners of the Shop Your Way Rewards sweepstakes. All you have to do to be in with a chance of winning is go on to the site and explain in 500 words or less how you’ve helped to stop bulling in your school or community!
Khloe said of her jeans: “When in doubt, add some bling! I went for a touch of sparkle on the front and back pockets to give the jeans a more glamorous feel. Never let anyone dull your sparkle, babies!” The handprints are meant to symbolize each sister’s pledge to help stop bullying.
Sears is making a donation to various charities associated with the Team Up campaign for every entry to the sweepstakes. Charitable fashion; what could be better?! It is hoped that the Kardashian’s involvement with this campaign will boost its profile and raise awareness of what is a very worthy cause.
The family admit that they have been victims of teasing in the past, so they urge victims and families alike to participate in this campaign.
For any of you collegiettes in Chicago you can check out the window display in Sears’ State Street Store.
Be sure to check out the short promo video here and have a look at the competition too!