The first step of writing a press release is picking a specific topic to elaborate on the importance. The press release should be concise and quick source of facts for the reader or journalist to obtain. The next step focuses on how the press release is formatted. On the upper left hand corner, the word, contact should be displayed usually in all capitals. Under the word contact should be the author’s name, number and email address. The phrase, for immediate release should be placed on the upper right hand side of the paper. This format is extremely important and shows the level of professionalism when writing a press release.
Immediately after the format is correct, the writer should place a headline and subhead line underneath if he or she wishes. The headlines should be centered and right under the word contact and date. The headline should pull the reader in and depict a preview of what the press release is going to be based on. The subhead line is used to go under the headline if the writer wants another phrase to be included.Â
The opening paragraphs of the press release should follow the headline. It should consist of more detailed information on the topic and why it is important. Most likely the writer will put in a few quotes on either their personal beliefs or someone else’s who has input on the news topic. Quotes are beneficial for the reader if they would like more information about the event. Journalists use the quotes to their advantage in order to know whom to contact if an interview on the subject is needed.
After the body paragraphs are filled with quotes and information to spark the reader’s interest, the statistics and other precise details follow. Any other crucial facts that would be of importance to the reader are then put in the remainder of the press release. Some of the information might include details about the writer of the release or the company and their goals. This aspect of the paragraph will only be a few sentences and serves the purpose of giving the reader or journalist a little background about the writer’s organization.
After reviewing your final press release for grammatical and format errors you can send it in to the publication. Depending on the company, they might have different sources to sending the releases, such as email, fax, or regular mail. After it is sent and the writer wants to spread publicity, they can share the release on social media sites as well as word of mouth.