London Fashion Week: Diary of a Fashion PR Girl

As we come to the end of Fashion weeks across the world, HCX are here to give you the inside scoop, the background knowledge of what really went on at London Fashion Week. 

The middle of September for many of us marks a depressing end to summer…. Back to University. A dreaded time where your tan starts to fade and you replace over sized sunglasses for over sized school bags. For me however, September saw the beginning of all the Fashion Weeks, something hundreds of thousands of self proclaimed ‘fashionistas’ look forward to every year, including me. Working as a Fashion PR girl all summer I had been working very closely with styling guests for events and shows for the upcoming Fashion Week and couldn’t wait to sink my teeth into all those enviable outfits.

As the crowds gathered and the outfits became more and more ludicrous (– actually surprisingly more from the men) – London Fashion Week was in full swing. Standing in the courtyard of Somerset House it felt as though every single person present was suddenly terrifyingly intimidating. Simply holding your ticket for the event gave you some ownership over these clothes – it became less about the models showing off the clothes, and more about the guests. There was an abundance of fabulously dressed people everywhere, PR girls, stylists, magazine journalists and fashion bloggers. With everyone looking so smart it even became hard to tell who were models and who were guests; which overall made the glamourous event that little bit more frightening.  

The one thing that I noticed rather quickly was the idea that competition was everywhere. Every move mattered – who you were seen talking to, which car you arrived in, your outfit of course, your other half  and even the time you entered the presentations. Every person and every move was an act. To say this was uncomfortable may be accurate, but to say that it was fascinating would be more to the point. The way these guests slinked around sidling up to one another was scarily perfect. Add their perfect figures and their perfect dress sense and yes, I’d say the fashion world was one scary world to be viewing from an outside perspective.

At one point I was introduced to a rather famous designer, who our team worked especially closely with. She had flown over from NYC to be with us today and to attend the shows. I had been warned she was here and that we should politely introduce ourselves, so I took the plunge. What a mistake. Unless I had a famous father in the fashion world, a well-known modeling contract, or was a friend of her daughters I was getting nowhere. And that’s exactly what happened – I got nowhere. I was smiled at patrionisingly and shimmied along by the wave of a hand so that a beloved friend could come and say hello. This really wasn’t my scene I thought.

However, even after the rude attitudes, the perfect hair and the painfully trim figures it was a memorizing few days. It was hard not to be drawn in by everyone, but also hard to remember that the clothes were the main aspect of the events. And wow weren’t the clothes great.

So, here are my two favourite styles I’m going to be stealing from London Fashion Week this year – they’re easy, fun and cheap to mimick!

Style trend 1: FUR (faux of course)- bags, clutches.

Rule: Every accessory for these upcoming seasons should include some sort of fur detail. This was seen on Fendi’s catwalk and Roberto Cavalli’s presention but believe me when I say that I know that not every one of us can march into Fendi’s store and afford £1000’s worth of fur goodies. Luckily for us high street shops are picking up on this trend rapidly with many selling £20 fur pom-poms which were everywhere this season.

Syle trend 2: MATCHING

Rule: Here we’re talking the basic matching skirt and top combo which we’ve all been rocking for a while now. By matching I mean an entire wardrobe that matches. Take Moschino’s Barbie Catwalk show which I hope every girl falls head over heels for. Models were transformed into Barbie dolls, strutting the catwalk with bright blonde locks and pink bags, jumpers, hats, roller skates and even suitcases. This is the sort of matching that I’m referring to – think big; and if you dare think pink, remember: life in plastic is fantastic.

Photo Credits:

http://www.abouttimemagazine.co.uk/wp-content/uploads/2014/09/London-Fashion-Week.jpg

http://i.dailymail.co.uk/i/pix/2014/02/17/article-2561253-1BDBA140000005DC-313_964x608.jpg

http://pauperintoprincess.files.wordpress.com/2013/02/catwalk_fendi_fur_ban_may17.jpg

http://d.ibtimes.co.uk/en/full/1400098/moschino-barbie-fashion-show-1.jpg

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