The beauty and fashion vlogger community has grown steadily in the past few years from a small niche group on YouTube to a million-dollar industry. With tons of these videos being uploaded on a daily basis, it is hard as a vlogger to differentiate yourself from the competition. Luckily, we have a list of some of the most stylish and makeup obsessed YouTubers who manage to stand out from the crowd.Â
1. Jenn Im from ClothesEncounters
In just five years Jenn Im has amassed a following of over a million subscribers who tune in to watch her give style advice, lifestyle tips, and share videos about her travels. Jenn’s content appeals to a wide range of viewers because her style isn’t rigid. She could go from wearing three-inch platform boots, a band tee, and a leather jacket one day to a flowy feminine blouse and strappy sandals the next. It keeps her videos fresh and her subscribers coming back for more.
Start With: How I Style | Joggers
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2. Maya & Julia from The Line Up
Maya and Julia are Swedish YouTubers whose style lookbooks are simple and chic and pack a punch with great editing and song choices. Watching their friendship on screen makes you reminisce about all the fun times you’ve had with your best friend!
Start With: Spring Lookbook 2015
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3. Sammi from BeautyCrush
Sammi is a London-based Youtuber who makes videos showcasing her personal style, her beauty favorites, travelling adventures, and heart-to-heart advice. If you’re ever in a bad mood, Sammi’s bubbly personality and positivity can instantly cheer you up. She also uploads weekly vlogs to her second channel, TheSammiMariaShow. Her vlogs give a glimpse into the life of a Brit, perfect for anyone who wants to visit England one day.
Start With: Fashion & Makeup Haul! | Asos, H&M, Urban Outfitters
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4. Maya Washington from Shameless Maya
Maya started her channel as an experiment where she challenged herself to be active on social media for 365 days in order to gain the confidence to promote herself in real life. Her channel has blossomed into a hub for not only fashion and beauty advice but also videos about her lifestyle, confidence, fun makeup transformations, and tech advice.
Start With: Be Shameless and Promote Yourself
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5. Claire Marshall
Claire Marshall, former makeup artist, has managed to become one of the most unique content creators out there. Her editing skills are amazing and you can really see the time and effort she’s put into making each of her videos special. She’s made simple talking videos, stop motion videos, and atmospheric vlogs. Claire also gives very detailed reviews of the makeup and clothes she buys, making it easy for her viewers to decide whether or not they want to try out a new product.
Start With: What’s In My Bag?
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6. Patricia Bright
Patricia is a shining example of a woman who turned a hobby into a career. Her YouTube channel was mainly used as an outlet for her creative side, something she didn’t always have the opportunity to show when she used to work in finance. Now her channel boasts over half a million subscribers. Patricia makes videos centered on style, beauty, and life advice. She is the perfect person to watch when you need to feel inspired or motivated, and she is hilarious.
Start With: Collective Spring Summer Haul!
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7. Rachel Whitehurst
Rachel is an avid feminist and beauty vlogger whose content ranges from beauty favorites to drunk reviews to cooking videos she makes with her boyfriend, Chris. Â
Start With: End Girl Hate
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8. Amy Lee from Vagabond Youth
California native Amy Lee is influenced by the West Coast fashion she grew up seeing. Her style is effortless and perfect for any on-the-go college student who doesn’t have a lot of time to put outfits together.
Start With: College Closet Essentials
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If you’re feeling uninspired by your current wardrobe, need a pick-me-up after a hard day in class, or looking for new makeup to buy, these beauty experts and fashion gurus make fantastic videos and will be able to help!