If you’re like me, your daily beauty regimen consists of a dab of concealer and a swipe of mascara as you are running out the door to catch the bus. As a busy college student, it can be tough to prioritize your makeup routine, especially when an extra fifteen minutes of sleep in the morning is at stake. Beyond that, when you do have time to primp for a night out, how do you know where to begin?
Personally, I would love to know how to contour like a Kardashian or to be able to pull off red lipstick like Taylor Swift. Luckily, thanks to social media, beauty bloggers are constantly sharing their makeup tips and tricks in tutorial videos. Check out this list of the top five must-follow beauty accounts on Instagram. With endless inspiration and how-to videos, you’ll be blending your eye shadow for the perfect smoky eye in no time.
For when you are feeling a little adventurous: @beautyisboring_
Contrary to what the name suggests, you won’t find anything boring on Robin Black’s Instagram page, @beautyisboring_. Black’s bold makeup looks range from dark eyeliner to black lipstick to glitter-embellished lashes. The pro makeup artist sticks to a clean aesthetic, with close-up shots of edgy models against a white backdrop. Follow Black, and dare to swap your clear lip-gloss for something a little more eye-catching.
For Kylie Jenner-inspired lips: @carlibel
With nearly 4 million followers, Carli Bybel has officially reached social media celebrity status. The 25-year-old makeup guru first got attention for her beauty blog, aptly named the Beauty Bybel. Her Instagram feed is filled picture-perfect makeup looks, always complete with her signature matte lipstick.
For everyday beauty looks: @makeupbysharona
California-based makeup artist Sharona Usher has mastered wearable beauty looks for the everyday girl. With tutorial videos that are easy to follow and countless product recommendations, Usher makes flawless makeup seem effortless.
For runway-ready makeup: @patmcgrathreal
Okay, so Pat McGrath technically isn’t a beauty blogger, but she is definitely an expert when it comes to high-fashion makeup, and she has a killer Instagram feed. The British beauty maven has been named the most influential makeup artist in the world by Vogue, and she has worked with high end designers such as Prada and Dolce & Gabbana.
For subtle beauty and lifestyle inspiration: @esteelalonde
Arguably the most approachable beauty blogger on this list, Estée Lalonde mixes girlie makeup snapshots with pretty lifestyle photos. Her account will cater to both the foodie and the traveler in you, while also providing major beauty inspiration.