With empowering movements like the Women’s Marches and rallies taking place across the country, we as women may start to question our role in the future of feminism. One example of this revolutionary rise of feminism can be seen through the booming market of cannabis and the women behind it.
With the recent green rush hitting the United States, advocates of marijuana are jumping at the opportunity to create their own businesses, selling all kinds of products using this plant. This industry is opening opportunities for people to step in and redefine the stigma attached to marijuana the drug, and begin to think about marijuana, the cure. The recent marches and movements demonstrated that women are stepping forward, reclaiming our role in society, even with cannabis. The booming industry is giving women the opportunity to step in, reclaim and redefine their relationship to marijuana on their own terms, not that of society. This begins with removing the idea of getting high as the only use of smoking marijuana and instead, aimed at personal growth and wellness.
Harvard Business School graduate, Jessica Assaf, predicts that the cannabis industry will be the first billion-dollar industry to be run by women. Assaf is creating and selling cannabis wellness products for women’s health. By doing so, she is hoping to educate women about the relationship between weed and femininity, as well as the healing benefits offered from the marijuana plant.
In an article posted on Well and Good, Assaf claims, “As women, we have a lot to learn from cannabis. The plant itself is female. In order to bloom, single female flowers come together in clusters to form buds. All crops are kept female through flowering the female clones of one plant, called the Mother. Cannabis contains active compounds that have molecular resemblance to the female hormone, estrogen. The seeds contain gamma linoleic acid, found in human breast milk. I believe that cannabis is a divine gateway towards a new feminism.”
As women like Assaf are jumping into this new circle of the feminization of cannabis, we as women should be inspired to look at the arising opportunities surrounding us as ways to and build and lead the different industries on our own.
Source: https://www.wellandgood.com/good-advice/cannabis-wellness-products-femin…