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How To Be The Blair Waldorf Of Networking

This article is written by a student writer from the Her Campus at LIM chapter.

Picture it. You’re at a networking event. You’re in a corner by yourself, shuffling your business cards – going back and forth with yourself about the design you chose.

“Does this say ‘Please hire me, I promise I have great taste?’”

We’ve all been there. Some of us struggle a little bit more so than others, but talking to people you don’t know about why you’re the most amazing creature on the planet – can be a little intimidating. Especially if you’re someone like me, who rehearses everything they say at least twice before making a statement.

Well, have no fear – we have a few tips for you to make this overwhelming time a little less frightening.

 

1. Do Your Research

 

 

Usually before a career fair or networking event, the list of companies that will be there is provided in advance. Take the time to look into the companies and learn what they are all about in terms of their mission, vision, and purpose. If there is anything that truly stands out to you, it can be your ticket from the awkward “small-talk” zone to having a conversation that actually sticks with them after the event is over.

 

2. LinkedIn. LinkedIn. I Repeat, LinkedIn

 

 

Check out their LinkedIn profiles beforehand. I’m not saying be super creepy and bring up what you’ve learned, but sending them a message letting them know you’ll be at the event is not a bad idea either. This shows that you’re checking out your options and that they are a priority to you.

3. Set Yourself Apart From The Pack

 

 

Okay, okay, so this seems a little petty – but business is business. It’s easy to walk around in the same pack of people to help settle the awkwardness. However, to truly benefit from the experience, you have to find the people you came to speak to – alone. This isn’t a cute guy you’re staring at across the room where you need to bring your friends in for back-up – this could be your future employer. Buckle up, buttercup.

 

4. Even If You’re Into Fashion, Avoid Looking Pretentious

 

 

I’m not saying leave your Louboutins out of this, but don’t walk in with cheesy labels on labels. Dress with class and success, and avoid going over the top.

 

5. Have All Necessary Items Printed Out To Give To Employers

 

 

Resumes. References. Business cards. All of it. Have it ready in a nice, compiled with a nice little binder clip (or clear folder) so that they can review it post-event. Most employers will ask for a resume, so to be without one may make you jump through unnecessary hoops if you make it to the interview step.

 

6. Confidence Is Key

 

 

While it’s fair to not be pretentious, know your worth. Have your key points and questions aligned before approaching the employer. Essentially, give them the impression that you are sharp and prepared enough to work for them.

 

  7. Don’t Forget To Follow Up

 

 

Whether it is through email or LinkedIn, make sure you let the people you spoke to know that you were happy to meet them! This furthers the conversation into discussing job opportunities and other connections. Hint: mention something from the conversation you had with them to let them know you were listening to them.

 

     8. Reward Yourself For Your Successful Efforts

 

 

Get your squad together and share your with each other about what you gained from the event. Keep in mind, your friends are a part of your network, too! ;)

"Jonna M. Hyatt is a Masters in Professional Studies in Fashion Marketing Student, as well as a Social Media and Digital Marketing Assistant for the women's contemporary athleisure brand, Boy Meets Girl. Check out the brand Jonna is working for at https://www.boymeetsgirlusa.com." For the not so formal introduction - I'm a tall blonde who just so happens to have an unhealthy obsession with french fries and Blake Lively. I cheered in college, but I'm working on transitioning into a new work-out routine. If you have a method that includes eating Sprinkles Cupcakes, I'm listening. P.S. - If you're looking for someone to complain about Missourian things that New York is missing - I'm your girl.  XO, Jonna 
Casey Miller is a graduate student studying Fashion Marketing at LIM College. While living New York City she has interned for two national magazines as well as womenswear designer Christian Siriano. She also runs her own blog and is a digital influencer for Cosmopolitan Magazine's Social Patrol. For all things fashion, beauty and lifestyle check out her blog www.frombeginningtotrend.com.