ColourPop Cosmetics, an exclusively online beauty retailer, is teaming up with Sephora to sell their products in stores this Fall. We don’t know what’s more exciting: no longer waiting five-to-seven business days or earning more Sephora rewards points on your ColourPop purchase.
ColourPop is known for their vibrant shadow palettes, Ultra Matte Lip products and Super Shock Highlighters. The list of specific products that will be sold in-store has not been revealed, but, fingers crossed for something from the KaePop by Karrueche Collection.
According to a Teen Vogue interview with Laura Nelson, co-founder and president of ColourPop’s parent company, Seed Beauty, Sephora will not only carry current ColourPop products, but the two companies will be collaborating to create exclusive new products. “We want to evolve the model of how brands and retailers work together, how the two entities partner to explore initiatives and programs,” Nelson says.
The ColourPop products won’t hit Sephora shelves until November, but you can follow ColourPop Cosmetics on Instagram until then.