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Event Recap: Let’s Talk Social Media Branding

Catelyn Kimball Student Contributor, Simmons College
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Elyse Hill Student Contributor, Simmons College
This article is written by a student writer from the Her Campus at Simmons chapter and does not reflect the views of Her Campus.

This past Tuesday, Boston University’s Her Campus Chapter hosted a social media branding night, Let’s Talk Social Media Branding, for the Simmons and Northeastern chapters.

 

The speakers included Regan Cleminson (@venturetravelist), Samuel Thompson (@samuel.thompson), Kate Weiser (@bucketlistboston), Tiffany Lopinsky (@bostonfoodies) and Arlin Moore (@arlinmoore), who all spoke on how they created their brands.

 

Here are my top five key takeaways from what they said.

1. Social media branding is a balance between giving your viewers what they want, and what you want.

​If you don’t like what you are posting, then your account won’t shine with passion. People like to view pages that are intriguing to them, but if it isn’t intriguing to you, then how will it be to other people?

2. Responding to your DM’s can be the easiest way to create fan loyalty.

It doesn’t take that long to respond to someone who DM’s you about your brand. They want to get to know you because they feel that they do from your profile. Talk to them and see what they like. They may even have some new ideas for you.

3. Social media is a public version of yourself.

You should be transparent in your branding, but make sure to present your best self. Once something is posted, it is out there forever. Make sure your posts and content are representing yourself and your brand in a positive light.

4. If you hold yourself back with perfection, you won’t be able to see what works.

If you are just starting your new social media brand, don’t be afraid to try new things. If you hold yourself back with trying to create the perfect image and the perfect text, you might be missing out on what actually works for your page.

5. Don’t overthink things.

You never know what the new trends will be. If something is important to you, it is probably important to other people. Don’t be afraid to put yourself out there. If you don’t try, then you will never succeed.

 

Thank you to the speakers that came. If you want to learn more about their brands DM them on Instagram!

Header photo courtesy of lynda.com

Catelyn Kimball

Simmons

I am a fan of experiences. I love to expand my knowledge anyway possible, whether that is traveling, attending a new class, writing an article for Her Campus, or on the soccer field. I'm determined to experience every aspect that life has to offer.
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Elyse Hill

Simmons

I’m a super sassy, super savvy, and super opinionated freshman fashionista from Dallas, Texas. I believe “super” can be used appropriately in any scenario. Dressed in opinions, and red velvet cupcake crumbs, you can catch me perusing the blogosphere or gawking at some pricey item that would burn a hole through my checking account. When I’m not daydreaming over Aperlaï heels or humming to “Can U Handle it?” off Usher’s Confessions album, I’m probably sleeping, shopping, getting a pastel colored mani-pedi, or getting acclimated to the chilly climate at Simmons College. I believe in pink, happiness, statement necklaces, pinky promises, coral YSL lipstick, polka dots, awkward colors, brownie binges, Missoni maxi's, bubblegum pop music, southern charm, and east coast charisma. (Minor disclosure, if you’re in the Boston area and run into a chocolate complexioned woman fangirl-ing over Chanel’s little black jacket, it’s probably me.)