If youâre knee-deep in the job or internship hunt right now, you probably have fantasies of some wealthy businessperson finding you on social media and offering you a job on the spot. While thatâs probably not suuuper plausible, itâs closer to reality than youâd think. Tristan Walker, a Fortune 40 Under 40 CEO, famously used Twitter when he was in grad school to connect with investment partner Mark Suster to propel his career forward. He tweeted Suster saying heâd like to meet up, and the rest, they say, is history. That sounds like the dream, doesnât it? You just tweet some venture capitalist, and BOOM, youâve got a job.
Of course, thereâs much more to networking than just Twitter. Walker spent years establishing himself as an innovative and reliable businessman before Suster agreed to meet with him. But there is something to be said for the simplicity of using social media to build your network. We often think of networking as big and scary, when, in reality, it can be done anytime and anywhere: on Twitter, in class, or at Starbucks. Here are seven ways to make networking a little less scary.
1. Recognize the importance of a network
There are plenty of networking experts out there we can learn from. Jennifer Olmsteadâs career revolves around networking. As the senior manager for business development at Ann Arbor SPARK, sheâs âresponsible for attracting companies from outside of Ann Arbor to come to Ann Arbor…My job is to meet as many people as possible because a lot of times people move to new locations based on their network.â
âI think sometimes when college students hear networking, they think of it as being very negative. You shouldnât think of it that way. Itâs not a bad word,â she says. “Itâs an important word. It all comes down to relationships. You want to work with people who you know, people who youâre going to have a good relationship with, who are going to do what they said they were going to do. Itâs the foundation of good business.â
Jeff Mann, a peer advisor for the Undergraduate Research Opportunities Program at the University of Michigan, is also heavily involved in networking. Heâs responsible for connecting undergraduate students with faculty research sponsors and teaching them how to network with students and professionals in their fields. âStudents are looking for the next position or connection to help them reach their career goals, but often do not know where to look or how to get there,â he says. âThat is where networking comes in. A student can network in almost any setting, whether it is in a class, conference, or college organized function.â
Thatâs not too scary, is it? Networking is just getting to know people!
2. Remember it doesnât have to be official
When we think of networking, we imagine suits, name tags, and going to conferences. In reality, networking can happen anywhere. âSay I went to a holiday party and I met somebody who knows somebody that I want to know, or somebody who I want to develop a relationship with because we have something in common,â Olmstead says. âAfter I meet them, I will go on LinkedIn and say, âHey, it was great to meet you, I just thought Iâd put a face to the name.ââ
As a recent grad of Emmanuel College, Autumn Dube has noticed she has opportunities to build her network everywhere she turns. âI found that always saying âyesâ to new opportunities was a huge help,â she says. âWhether it’s attending a college group meeting, trying out a new fitness class, or joining an online media group with fellow ambitious women (like Ann Shoket’s Badass Babes or Skimm’bassadors) you should take advantage of it.â
Once you realize how casual networking can be, youâll realize that there are so many people you want to meet. Mann says, âA basic rule of thumb for networking is to always be prepared. I teach a practice called an âelevator pitchâ. The basis behind this exercise is to describe yourself and your career goals and experience in about 30 seconds, about as long as an elevator ride.â
The next time some random lady at your cousinâs grad party asks what youâre majoring in, use the opportunity to casually throw in your elevator pitch. At worst, sheâll be impressed by your communicative skills and career goals, and, at best, sheâll know exactly the person you should be talking to.
Related: 7 Ways To Beef Up Your LinkedIn Game Before You Start Networking
3. Remember that you already have a network
Even if it doesnât feel like it, youâve been networking your whole life. You have professors, roommatesâ parents, and former teachers who are in the career world. Make sure you retain these relationships as long as possible. Olmstead shares a personal experience: âWhen I was applying for this job that I have now, I actually went back to my second boss of my career. I knew he knew the CEO of this organization, so I went to my former boss and I said, âHey, Iâm going to apply for this job, would you put in a good word for me?â And he did, and look, I got the job!â
Amanda Goecke, a senior at Carthage College, used family relationships to build a network. âMy brother is a part of a scholarship program and has introduced me to a few professionals that are in charge at the organization,â she says. âA great way to break the ice is to be introduced by someone who already knows them and is close to you, whether it be your parents, siblings, other relatives or friends.â
If you see your job or internship merely as a gateway to where you really want to be, itâs still important to make sure youâre on good terms with everybody. âYouâre going to have five, six, seven, eight jobs in your career,â Olmstead says. âWhen you leave a job, donât forget about the people who you worked for before, and make sure you keep up those relationships. You might actually go back to that job, or that person might help you get your next job, especially if youâre in the same field. I always leave a company on good terms, and Iâm always thankful to the people who hired me before because they helped me to get this next job, so I remind them of that.â
One way to maintain relationships with former workers and colleagues is to send them follow-up emails. For example, Olmstead shares, âIf you have an internship, the next year you might be working for someone else, but you should keep that relationship. Send them an email and say, âHey, just so you know, this summer Iâm working in DC, and Iâm using the skills I learned last summer.â Profusely thank those people because you never know when youâll need an advocate.â
You should try to maintain every relationship you make, even if itâs from a job you didnât end up getting. âIf you donât get that job, you might have developed a relationship with whomever you met, so you can get that job in three years,â Olmstead explains. âOr they might know somebody at your next job.â
Related: 7 Ways To Get A Job In A Field That Has Nothing To Do With Your Major
4. Networking is a two-way street
The professionals you want to meet are human beings too! Donât just use their connections to get what you wantâyou should be benefiting them as well.
âDonât reach out to someone with an attitude of âwhat can this person do for me?ââ Olmstead says. âWhen youâre a college student, this is the best time. Youâre young. Youâre not looking for a job right now, youâre planning ahead. So you should be reaching out to people who donât think you need a job. You should be reaching out to people to say âI want to hear about you, I want to learn from you.â You should think, âI want to spend time with you because Iâm interested in what you have to say and Iâm interested in learning from you.ââ
You may not be able to help advance the business professionalâs career, but you can appeal to their desire to help others. Every career executive was once in your shoes, so if you want to learn from them, make sure that networking is an enjoyable and rewarding opportunity for them as well.
Itâs especially important to remember that networking is a two-way street when youâre interacting with your peers. You probably have more to offer them than you think! Autumn says that when you help someone out in his or her career, âYouâll be surprised by how eager they are to return the favor.â
What do you possibly have to offer your peers that could help them in their careers? âIf you see someone needs a donation for a fundraiser they’re part of, give some money. If someone needs a recommendation, share your advice. If you love the work of another person even though you barely know them, tell them! Don’t be shy when it comes to connecting with others,â Autumn says. âAlways be genuine, though. Never do something for the sole reason of expecting something in return.â
5. Use social media
Thatâs right! Twitter does have a place in the networking world. Of course, it shouldnât be the only thing you use, but the social media savvy that comes with being a millennial definitely shouldnât be put to waste.
Just remember to be smart. âYour profile must represent you in a professional manner,â Mann says. âYou would not want to reach out to a possible employer with your profile picture being you shotgunning a beer at a tailgate. It is also wise to review other content you have on your profile, whether it is old tweets, posts, or unwanted tags.â
Employers know that Facebook, Instagram and Twitter are personal accounts, and donât expect everything to be entirely job-related. Those accounts should represent you as a person in the best light: if you appear classy and intelligent, but you also cultivate a personal brand that makes you appear likable and fun to work with, then more power to you!
Overall, though, LinkedIn is the most powerful social media outlet to help you network. Olmstead says, âIf I had LinkedIn when I was in college, wow, I probably wouldâve gotten a job a lot quicker…I have been known to lurk people and find out who they know, and not tell them I found them on LinkedIn, and find someone to make an introduction for me.â
Weâre all addicted to social media anyway. We might as well use it to our advantage!
6. Practice makes perfect
Networking is arguably the most important thing you can do to find a job, and the more you do it, the easier it will get. Olmstead says, âI have applied for jobs through a job board, but I got them because I went back and found out that I was connected to somebody.â
But what if you try to network with someone and it doesnât go as planned? Well, there are a couple scenarios for that. If you approach someone in person, say at an event or a conference, then according to Olmstead, âthe worst thing that can happen is youâre in a bad two-minute conversation.â If you reach out to someone via LinkedIn or email and they never get back to you, then Olmstead says, âDonât take it personally, just move on. Donât try to network or build a relationship with somebody who doesnât want to build a relationship with you.â
How do you practice networking? Olmstead says, âMy favorite book is the book called The 2-Hour Job Search by Steve Dalton. Basically, his concept is that when youâre looking for a job, donât waste time on job boards. Instead, draft a short and sweet email introduction and try to connect with alumni or friends of friends. If you create a list of twenty people, and you meet them and tell them what youâre interested in and they give you twenty names, thereâs even more people.â
What do you do with that list of names? âJust say you want to meet them for coffee,â Olmstead says. âAnd if they take the time to meet time for coffee, you should thank them profusely for any introductions that they give. But then remember they actually really want to be your helper, because they took your call.â
The first time you grab coffee with a random adult, it will be super intimidating, but once you get the hang of it, youâll be networking like a pro.
7. Remember that youâre a powerful career woman
Confidence is key. You have everything going for you as a college student, and you should believe that. Olmstead explains, âThroughout my career, Iâve gone a lot of events where either Iâm the only woman or there are very few women. I just try to meet as many people as possible because I know that will make me stand out.â
By actively seeking to build your network in college, youâre already ahead of the game. Youâre out there to take the career world by storm. Youâve got this!