H&M has always been a fan favorite among consumers in the fast fashion industry. They create trend setting clothing at a minimal cost. Lately, H&M has been exploring other segments of their business. For instance, H&M is constantly coming out with new collections throughout the year. They are offering a higher price point for their clothing and much more. Just recently, H&M released their new Conscious Exclusive Collection. This will be their ninth Conscious Collection since launching the first one in April 2012.
Courtesy of H&M
Courtesy of H&M
Courtesy of H&M
Previously, the collection only focused on creating clothes from organic cotton, hemp, and recycled polyester. Now the company is experimenting in different materials that benefit society further. With this ninth collection, H&M has designed over 20 pieces that are made from orange peel, pineapple leaves, and algae. Orange peel is used to create a sustainable, high-quality fabric through the fibers of the peel. From the fibers of the pineapple leaf, Â it is used to design Pinatex. Pinatex is used in the collection for an alternative to leather. Lastly, algae was manipulated into a flexible foam called BLOOM. BLOOM comes from the algae biomass. BLOOM is then used for shoe designs. All three materials are eco-friendly and biodegradable. With H&M venturing into eco-friendly materials, they are giving consumers alternative options to help the environement at a budget.Â