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Zara Larsson released her most successful album yet, Midnight Sun in September 2025.
A year later, Larsson released a music video for her song “Blue Moon” which was on that same
album. The aesthetic of the album is connected to the 2000s, a decade that is very popular right
now. It’s interesting that for a year/decade everyone thought the world would end, it became the
most revisited era. From fashion and slang, to technology and makeup, Larsson has implemented
the 2000s into her promotional style for this album and its deluxe.
The “Blue Moon” music video combines so many elements from the 2000s, including but
not limited to butterflies, fairies, glitter, mermaids, flowers, and vibrant colors. Throughout the
entire music video, Zara Larsson danced like a 2000s pop star. She even seemed to be inspired
by Beyonce’s Crystal Geyser commercial, controlling water with her dance moves. It reminded
viewers of the helvetica aqua aero/frutiger aqua aesthetic that was very popular in the early
2000s.
She has since released three remixes for “Blue Moon.” The announcement video utilized
2000s-inspired animation and a nostalgic-feeling crackly voiceover. This isn’t the first time
Larsson has used the beloved 2000s to promote her music. In the spring of 2026, Zara Larsson
released a promotional video for the deluxe version of Midnight Sun: Girls Trip. This video used
the same animation style and listed all the girls who would be included in the deluxe album.
Think Bratz meets Barbie and Winx; the kind of animation style that is not the most developed,
but still evokes memories of simpler times.
The narrator of this promotional video was of course Zara Larsson, but she was
accompanied by Paris Hilton—the undisputed it girl of the 2000s. Including her in the
promotional video launch of the deluxe album Midnight Sun: Girl’s Trip was an iconic move.
The video followed Zara Larsson as an animated Barbie-like woman talking to Paris
Hilton about the girl’s trip that they will go on, which is really just a teaser for the deluxe album
setlist and artists. Larsson’s animated character started by opening up a map and fueling up her
pink car. The girls featured in this deluxe album were shown throughout the video, with their
names and tracks on a license plate, a Blackberry phone as a message, keychains, billboards, and
many other creative locations.
Though her promotional videos are very reminiscent of the decade’s style, so is her
fashion sense. Her outfits and makeup have consistently gone viral because of how refreshing
her looks are. Larsson hasn’t fallen victim to the “clean girl” makeup. Her tour outfits were
elaborate and perfectly encapsulated the vibe of her tour. They consisted of tall boots, capris
pants, chunky jewelry, frilled skirts, heels, bedazzled sets, and lots of color.
Larsson has since collaborated with Winx and Disney to revive the 2000s even more. Her
collaborations and projects since then include many elements that make older Gen Z and
millennials feel nostalgic for this decade.
A decade regress seems to be a reset for everyone when artists complement their work
with the zeitgeist of the 2000s. Zara Larsson’s Midnight Sun Tour started on October 28, 2025
and her popularity seemed to grow exponentially. The tour ended a little over a year after, on
November 1, 2026. Fans believe that Zara Larsson’s “midnight sun” has officially set, but she no
doubt has more planned for this upcoming year.