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Book table at indigo book store square one.
Book table at indigo book store square one.
Original photo by Ananya Nair
U Mass Boston | Culture > Entertainment

The BookTok Effect

Pranati Gangavatiker Student Contributor, University of Massachusetts - Boston
This article is written by a student writer from the Her Campus at U Mass Boston chapter and does not reflect the views of Her Campus.

It’s been a big year for us readers where almost every romcom has made its way to the studios. With movies like The Love Hypothesis, Verity out and other movies like Fake Skating, Better Than the Movies coming out soon, it feels like the little dreamland world of readers has taken on a bigger space, where the world has opinions on the characters that were so dear to each one of us. BookTok has turned reading into a shared experience and now has the ability to alter the world of the book we had once imagined. 

The issue at hand is not that there are too many book adaptations in the world right now, it’s that the production studios either are not faithful to the plot of the book or they butcher the entire idea for a new version that speaks to the current age of population. This may work sometimes when the director’s vision is seen through despite the differences but most often, the adaptation feels like entering a whole new world. And if that was the plan all along, why drag these beloved characters and advertise the movie by targeting the fans of an existing book? I feel, somewhere along the way, we have lost the ability to generate new ideas for cute romcoms. When I say this, I’m comparing the current stand alone romcoms with the 90s classics like How to Lose a Guy in 10 Days and 10 Things I Hate About You. The charm and the charisma of each of the characters and the deeply layered plotline that comes together at the end was what made these movies so brilliant. The recent movies seem to have lost that spirit and simply seem to be behind box office revenue and making something ‘iconic’ by trying too hard. 

While having your favourite book be picked up to be turned into a movie is scary, it’s exciting to watch how the internet reacts to the casting and any teasers that’s available. As a reader myself, I have watched adapted movies and felt like it was a personal attack. I just feel that since it’s obviously hard to replicate a book in good faith, movies should be inspired by books rather than attempting to create a visual art form of the book. On the other hand, I get the hype that an awaited adaptation gets. For instance, The Hunger Games Sunrise On The Reaping movie that is set to release in November of 2026 is getting so much positive response from the readers that have probably been a fan of the whole universe/fandom since their childhood. One can only imagine the kind of mental picture the studios need to replicate to keep up with the expectations of the population’s current state.

Obviously it’s not like no movies should remotely resemble a book, because some of the greatest movies like Lord of the Rings, The Godfather, How to Train Your Dragon, and The Wizard of Oz have been based on books. Having movies be inspired by books but bringing in their own identity could set the stage better and can engage a whole new audience rather than attempting to sell to an audience that already has these characters at heart. However, in a world where the studios are consistently engaging BookTok, for readers, it is worth remembering that the book you imagined remains yours, however the film turns out. And for the romcom, the genre that began on screen, the hope is that room remains for stories that were never books first.

Pranati Gangavatiker

U Mass Boston '27

Hi! I’m Pranati Gangavatiker, a third-year Biology major who’s endlessly fascinated by how science connects to everyday life. My curiosity transcends the textbook, inspiring me to appreciate the intricate workings of nature. In high school, I was part of the student council and the school’s mass media team, where I discovered how much I enjoy shaping ideas into words. Whether it was essays or lab reports, you will always find me trying to bring out a story!

Since then, I’ve carried that same passion into my scientific journey. I interned at a hospital, where I worked with patients and helped craft case studies and lab reports that deepened my understanding of post operative and spinal care. Later, at a pharmaceutical company, I took part in qualitative testing and vaccine analysis—an experience that taught me the real-world impact of scientific research and the patience it takes to turn data into discovery.

Outside the lab, I’m a storyteller at heart. Through blogging, art and photography, I share my thoughts and build on opinions. I love reading fiction and diving into psychological thrillers that make me question how people think. When I’m not capturing moments, you’ll probably find me planning my next trip. Traveling keep me grounded and perceptive - also giving me an opportunity to collect memories and souvenirs!