With spooky season here, all the fall launches are arriving, and one in particular couldn’t be more adorable. Jellycat, a London-based plush toy brand founded in 1999, has outdone itself this year. With two separate launches, one fall-themed and one Halloween-themed, there’s something for everyone to love. Let’s look at some characters, new and old, that you need to add to your collection this year.
Starting with the fall collection, Jellycat launched this nine-character line on 15 June 2026. Within the collection, we see five Amuseables, cute and fun-sized plush toys perfect for decorating a shelf, desk, or even your car. Specifically, paired Amuseables are perfect for gifting to your best friend or a loved one as a way of representing your relationship. Additionally, we were given four full-sized plush-toys, perfect for cozying up with around the campfire or in bed. This line takes on an outdoorsy hiking-inspired theme. It features woodland critters, mythical creatures, mossy greens, greys, and burnt oranges.
- Amuseables Zapperty Lightning Bolt
- Amuseables S’mores
- Amuseables Mulshi Woodland Floor
- Amuseables Ort & Tum Acorns
- Amuseables Peanut Yeti Costume
- Bretti Yeti
- Rockleton
- Bartholomew Bear Hiking Costume
- Trixiwoo Raccoon
Next is my favorite drop yet: the Halloween line. I love anything that brings spooky and cute together, and this collection does that perfectly. Jellycat launched seven new Halloween friends and brought back three from the 2025 collection. Of these 10 characters, five are Amuseables, and five are full-sized. This collection has it all: costumes, vampires, jack-o’-lanterns, and other staples of the Halloween aesthetic.
- Amuseables Garlic
- Amuseables Vampop Drink
- Amuseables Glazespun Doughnut
- Amuseables Flickerty Candle
- Amuseables Peanut ‘Cat’
- Rufferty Puppy ‘Wizard’
- Growlston Gargoyle
- Ghost Bob
- Ooky Jack O Lantern
- Broox Bat
These drops have something (or many things) for everyone. I love the mixture of existing characters dressed in costumes and entirely new characters. These drops don’t last long, stock is limited, and these need to be added to your collection as soon as possible, so rush to the Jellycat website.