The Her Campus National Editors write about products we love and think you’ll love too. Her Campus has affiliate partnerships, so we get a share of the revenue from your purchase. All products are in stock and all prices are accurate as of publication.
While it’s important year-round, Hispanic Heritage month is the perfect time to celebrate the people, traditions, and creativity that make Hispanic culture so special. And though there are plenty of ways to do that, supporting Hispanic-owned businesses is one important way to make your shopping habits a little more intentional. From beauty brands inspired by family traditions to fashion labels showcasing craftsmanship from across Latin America, Hispanic entrepreneurs are bringing their culture into industries that have not always made room for them.
The fashion and beauty industries have long borrowed from Hispanic and Latin American culture. Now, Hispanic founders are taking up space in these industries and creating brands that put their own stories at the center. Whether you’re looking for a new curl cream, a statement-making lip color, a cute vacation outfit, or just another excuse to treat yourself, there is no shortage of Hispanic-owned brands worth knowing. So, in honor of Hispanic Heritage Month, here are 12 fashion and beauty brands to add to your radar (and your cart).
Ceremonia
Guava Leave-In Conditioner ($30)
Founded by Babba Rivera, a Swedish-Latina entrepreneur, Ceremonia draws inspiration from Latin American hair-care rituals and ingredients. Rivera created the brand to celebrate the beauty traditions she grew up around and bring them into a modern hair-care routine. The collection includes everything from scalp oils and scrubs to shampoos, conditioners, and curl products. The brand became the first Latinx-owned hair-care brand to launch at Sephora in 2022, giving Hispanic-founded beauty businesses an even bigger presence in the mainstream beauty space.
Nopalera
Cactus Body Polish ($32)
Founded by Mexican-American entrepreneur Sandra Velasquez, Nopalera takes inspiration from Mexican culture and the nopal cactus (one of my favorite foods). Its collection includes soaps, exfoliants, body scrubs, and other self-care essentials that are inspired by Mexican botanicals and traditions. The brand embraces its roots and turns them into elevated products that make everyday self-care feel a little more special.
Rizos Curls
Refresh & Detangle Spray ($23)
For my curly-haired Hispanic folks, this product is for you. Founder Julissa Prado created Rizos Curls as a way to celebrate and embrace her natural curls. Since then, the brand became the first Latina-owned brand for curly hair to be sold nationwide at every Ulta store. Their Refresh & Detangle spray has also saved my hair from becoming a bird’s nest too many times to count.
Ocoa
Hydrating Curl Cream ($19)
Ocoa is another curly-hair brand to consider if you want your beautiful natural hair to shine properly. The brand takes inspiration from Dominican culture and beauty traditions, and creates products specifically for textured hair.
Dezi Skin
Leche De Guava Resurfacing Toner ($34)
Founded by Mexican-American beauty creator Desi Perkins, Dezi Skin was inspired in part by the skin care rituals and beauty traditions Perkins grew up around. The brand combines modern skin care with ingredients and ideas influenced by her Mexican heritage.
Luna Magic Beauty
The Amor Palette ($16)
As a girl who loves experimenting with fun palettes, I love seeing Hispanic-owned brands that aren’t afraid to be bright and bold. The brand was created by Afro-Latina sisters Mabel and Shaira Frías. They centered the brand around bold colors and big lashes, celebrating the colorful side of Caribbean and Latin American culture.
PatBO
Leone Mini Dress ($825)
Brazilian designer Patricia Bonaldi founded PatBO, a fashion brand known for colorful designs, intricate embroidery, and statement dresses. Bonaldi’s background in Brazilian fashion and craftsmanship is a huge part of the brand’s identity. PatBO also works with Brazilian artisans, incorporating handmade techniques into its collections.
Agua Bendita
Caley Dress ($310)
Colombian designers Catalina Álvarez and Mariana Hinestroza founded Agua Bendita in 2003 after initially making swimsuits for friends and family. The brand has since become an internationally recognized fashion label known for vibrant prints, colorful swimwear, and resortwear. One of the coolest parts of the brand is its connection to Colombian craftsmanship. Agua Bendita works with local artisans, and incorporates hand-drawn prints and handmade techniques into its collections.
Eberjey
Modal Everyday T-Shirt ($68)
I’ve vowed to only sleep in matching sets as much as possible. Luckily, I can do so while supporting Hispanic-owned businesses. Eberjey was founded by Latina entrepreneurs Ali Mejia and Mariela Rovito, who created the brand around comfortable, feminine, and elevated essentials. The Miami-based brand is best known for its pajamas, loungewear, and intimates.
Larroudé
Verona Ballet Flat Tulip Printed Tweed ($231)
You can never have enough shoes. Brazilian fashion executive Marina Larroudé and her husband, Ricardo, launched Larroudé with the goal of creating stylish, high-quality shoes with a more accessible approach to luxury fashion. The brand’s shoes range from boots and heels to sneakers and sandals, but the common denominator is that they are definitely not boring. Expect bold colors, interesting textures, and statement-making silhouettes.
Reina Rebelde
Coqueta Contour Kit ($24)
Reina Rebelde was created by Mexican-born entrepreneur Regina Merson, who wanted to celebrate the relationship between makeup and Latina identity. The brand’s products are inspired by Mexican culture and the way beauty can be used as a form of self-expression.
Silvia Tcherassi
F1 Charm ($190)
Colombian designer Silvia Tcherassi has been making her mark in fashion since the 1980s. Born in Colombia’s Caribbean region, Tcherassi began her career in interior design before moving into fashion and eventually building her namesake luxury brand.