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When it comes to back-to-school shopping, LoveShackFancy is always part of the conversation. This year, the brand is taking its signature feminine aesthetic beyond campus essentials and into game day style with a new collaboration with Fanatics. Launching Aug. 20, the LoveShackFancy x Fanatics College Collection marks the brands’ first-ever collaboration and celebrates eight universities across the country.Â
The limited-edition collection includes merch for the University of Alabama, University of Florida, University of Georgia, University of Texas, University of Southern California, University of Tennessee, University of Wisconsin-Madison, and University of Miami.
Whether you’re getting ready for a tailgate, heading to a watch party or simply looking for a cute way to rep your school around campus, this collection has you covered. Each university assortment includes six to seven ready-to-wear pieces and two accessories covered in cute campus logos. Sizes range from XXS to XXL, with prices between $55 to $295. And, naturally, LoveShackFancy is putting its signature spin on traditional college apparel. Think cozy sweatshirts decorated with florals, baby tees, coordinating pants and those iconic ruffle skirts, plus hats and tote bags to complete your game day look. Basically, it’s everything you love about collegiate apparel, with that cheeky LSF twist.
One standout piece is the adorable baby pink Collegiate Varsity Jacket ($295), complete with each university’s logo on the front and a ribbon on the back. Additionally, the Ilyra Sweatpants ($195) and Nacova Hoodie ($225) create an sweet matching set for all of the cozy fall days when you can’t be bothered to think of an outfit, but still want to look and feel put together.
You can shop the collection in person at the LoveShackFancy stores, or online. Plus, LoveShackFancy will celebrate the collection with game day-inspired events at six of its boutiques closest to the college campuses included in the collection, complete with music, on-site customization, collegiate-themed treats, and special branded moments.
The collection comes just in time for any last-minute shopping before classes start, so consider this your sign to swap your basic team sweatshirt for something a little more fun. Whether you’re cheering from the stands or tailgating with your friends, your game day wardrobe just got a major upgrade.