This is a sponsored feature. All opinions are 100% from Her Campus.
You’ve signed up for classes, picked out your dorm decor, and stocked up on yummy study snacks — which means you’ve almost completed your back-to-school to-do list. But there’s still one last (v important) thing you need to do: upgrade your toothbrush with one that will keep your gums healthy with a smooth, gentle, and effective clean you’ll appreciate all semester long. Our top rec? The Oral-B iO3 Electric Toothbrush, which is $30 off at Target now through October 4!
Oral care isn’t simply part of a daily hygiene routine — it’s essential to supporting your overall health. So, whether you’re rushing to an early class or are winding down after a long day of homework and tests, the Oral-B iO3 makes it easy to build healthy habits that stick.
If you’re ready to elevate your daily routine, brush up on all the reasons why this toothbrush is a must-have for the year ahead.
What makes the Oral-B iO3 different?
Oral-B understood the assignment. With a dentist-inspired round brush head, oscillating-rotating technology, and gentle micro-vibrations, the Oral-B iO3 low-key high-key puts your old toothbrush to shame.
Powered by Oral-B’s most advanced iO technology, the Oral-B iO3 is designed to make brushing feel more intuitive, with technology that helps remove plaque in areas people often miss, showing stronger plaque and gum-health outcomes compared to sonic and manual brushing*.
Another reason why this toothbrush is an immediate add-to-cart? It features a built-in two-minute timer (which, ICYMI, is the dentist-recommended brushing time!) as well as a Visible Gum Pressure Sensor to monitor your brushing pressure. It changes colors to alert you when you’re brushing too hard, helping to protect your gums and prevent bleeding or discomfort.
The result? A brush that easily fits into your routine, delivering 6x more plaque removal than a regular, manual brush, and helping to support healthier gums throughout the semester.
Can I personalize an electric toothbrush to my needs?
TBH, the personalization starts even before it’s an official part of your daily routine. Start by picking your fave color for your new Oral-B iO3 — do you want black, white, pink, or light blue? Then, before each brush, you can personalize it by deciding which smart mode setting you want! New to an electric toothbrush or simply prefer a gentler brushing experience? Use the Sensitive setting. Want the brightest smile for your first day of class? Switch it to the Whiten setting. Just wanting a deep brush before bed? Use the Daily Clean setting!
In addition to fun color options and different brush settings, the Oral-B iO3 also comes with a dentist-inspired round Ultimate Clean brush head, but works with any iO replacement brush head. No matter what setting or brush head you choose, it’ll be a total upgrade from your old toothbrush.
Does sticking to a brushing routine really matter?
A consistent oral care routine is an important part of supporting your overall health, including keeping your gums healthy. That starts with brushing your teeth twice a day — and not just for fresh breath or white teeth, but for your overall tongue, tooth, and gum health. And while the Oral-B iO3 definitely gives you the daily deep clean your mouth deserves, you shouldn’t rely on its strength to make up for a missed brushing session.
If you find yourself struggling with sticking to that routine (or forgetting to brush altogether), try to set alarms on your phone for first thing in the morning and right before your bedtime. You can also leave sticky notes around your room, or habit stack with your other daily routines in the bathroom, like washing your face, or putting on and removing your makeup.
And when you’re on the go — from study abroad to weekend trips with your besties — Oral-B iO3 makes it easy to stick to your brushing routine thanks to the convenient travel case.
Are you ready to elevate your daily routine? Then add the Oral-B iO3 to your online or IRL Target cart, on sale from now until October 4. Happy brushing!