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UPRM | Style > Beauty

Olivia Jade Introduces O.PICCOLA

Isanette Villanueva Student Contributor, University of Puerto Rico - Mayaguez
This article is written by a student writer from the Her Campus at UPRM chapter and does not reflect the views of Her Campus.

Olivia Jade Giannulli is best known as a YouTuber, beauty influencer, and lifestyle creator whose content revolves around style, makeup, wellness, and everyday inspiration. Through her videos and social media platforms, she has shared everything from beauty routines and fashion favorites, to travel content and personal moments. Although she is best known as the daughter of Full House actress Lori Loughlin, beloved for her role as Aunt Becky, and fashion designer Mossimo Giannulli, Olivia has built her own audience by creating a world centered on beauty, lifestyle, and personal style. 

Before Olivia officially started teasing O.Piccola, beauty had already been part of her story for years. Longtime followers know that makeup and skincare were never just random interests for her, they were always the foundation of her platform. From her early YouTube days, Giannulli built an audience by sharing beauty routines, favorite products, everyday makeup looks, and the softbronzed aesthetic that people still associate with her today. She also had an early step in the formulation of makeup through her collaboration with Sephora Collection, the Olivia Jade x Sephora Collection Bronze & Illuminate Palette, which launched in December 2018 and included five highlighting shades and one matte bronzing shade.

After years of building her platform around beauty, Olivia is now turning that world into a brand of her own with O.Piccola. The first release appears to center on a Bronze & Glow Balm, a creamy, skin-focused product meant to bring warmth and radiance to the face. From the early teasers, the balm seems to come in multiple shades, with Medium and Light Medium having already been revealed. It feels like a fitting debut for Giannulli, whose beauty style has always been tied to bronzed skin, a healthy glow, and makeup that enhances the skin rather than covers it up.

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Ekaterina Bolovtsova via Pexels

What made the early teasing of O.Piccola even more interesting was the way people first discovered the brand’s name. Giannulli did not begin with a polished announcement on her main Instagram account, where she has millions of followers. She did not tag the brand in a major post or immediately explain what she was working on. Instead, the account appeared quietly, and only a few fans seemed to have found it, perhaps because Instagram suggested it to them. At first, it felt like one of those accounts that could have easily been fake or fan-made. But fans were able to validate that @o.piccola was real, because Olivia herself followed the account. That detail was enough to turn curiosity into excitement. 

The account leaned into that secrecy from the beginning. Its first post was made a little over a week ago, on April 28, and was captioned, “it’s a secret account so if you see this shoutout to you.” The reveal was very intimate, almost like Olivia was quietly rewarding the fans who found it first. 

That is how people first came to know the name O.Piccola. Not through a traditional announcement, but through a hidden corner of Instagram that fans discovered almost by accident. And in a way, that made the launch feel more personal. It gave her audience the feeling of being early, like they were watching the beginning of something before the rest of the internet caught on. 

What makes the tease even more exciting is that this brand isn’t something Giannulli created overnight. In her recent YouTube video, she opened up about working on the product behind her first launch for around five years, explaining that she has been testing and developing this specific formula for a long time. Additionally, Olivia revealed that for a while now, she has been asking her makeup artists to use her product on her before big events, both as a test and as a way to get feedback from actual professionals. She said, “When I’m getting ready for an event, I’m like, ‘Oh, you have to use my highlight on me. It’s my favorite thing in the world,’ and every single makeup artist that has tried it genuinely loves it.” She also shared that someone recently told her, “This is so amazing because it’s so hydrating, but typically with such a hydrating, creamy formula, it breaks up other product, like it will separate your blush, and this doesn’t do that.” For Olivia, that reaction made “reformulating the product for five years and being such a freak about it”  feel completely worth it. 

Beyond the product itself, Giannulli has also given followers glimpses into the work behind O.Piccola, including a trip to Korea that appears to be connected to the brand’s development. While she has not revealed every detail yet, the product being manufactured in Korea immediately caught fans attention, especially because Korean beauty is so closely associated with skin-focused formulas, hydration, and glow. It also makes sense for a product like the Bronze & Glow Balm, which seems to be less about heavy makeup and more about creating healthy-looking radiance. As Olivia steps into this new venture, I truly wish her the best with O.Piccola and its first official release on March 12, 2026. As a fan and longtime viewer, I have witnessed how hard she has worked on this and for how long, which makes seeing everything finally come together even more exciting. I truly could not be more overjoyed with this rollout and the way this new chapter is turning out for her. Hopefully, the Bronze & Glow Balm will be a product many people love and naturally integrate into their everyday beauty routines.

Isanette Villanueva

UPRM '26

Isanette Z. Villanueva Medina, is a student at the University of Puerto Rico at MayagĂŒez, where she is majoring in Political Science with curricular sequences in International Relations, Sociology, and Environmental Public Policy. Her academic journey has helped her understand the role each person holds in shaping society and the importance of striving for fairness, and opportunity in every decision. Through her studies, she has come to see that every generation holds a chance to leave behind something brighter than what it inherited and that the true calling of knowledge is not only to understand the world, but to embrace the responsibility of helping it become a place where dignity, and hope can flourish for all. Beyond Her Campus, she is also an active member of student organizations such as The Bookworm Society, AECIPO (Association of Political Science Students) and the Pre-Law Association, where she continues to grow and contribute as a dedicated member. These experiences have guided her academic growth and inspired her aspirations for a future career in law.

Outside of her studies, Isanette dedicates her time to activities that bring her peace and joy. She enjoys knitting, reading, and writing, but her greatest pleasures are baking and caring for her flowers. Baking muffins is one of her favorite pastimes, and tending to her roses and hydrangeas brings her the sweetest kind of happiness.

For Isanette, being part of Her Campus is a wonderful opportunity to join a community that values creativity and thoughtfulness. Grateful for this experience, she looks forward to the connections she will build, the memories that await her, and the chance to work alongside the kind women who make this community so special.