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Pace | Culture > Digital

End of an Era: Tim Cook Officially Steps Down as CEO of Apple

Kaylah Hewitt Student Contributor, Pace University
This article is written by a student writer from the Her Campus at Pace chapter and does not reflect the views of Her Campus.

I’m sorry Apple, did you just allow Tim Cook, the person that everyone grew to know with this amazing company to step down as CEO? Who ever thought after all of these years of Cook being the CEO of Apple, he would actually go and bid farewell to this amazing title. Cook is the reason why we have all of these amazing products that Apple has to offer to so many people. It feels kind of nostalgic having Cook as the CEO for so long that it’s bittersweet, yet interesting to think about how the company is going to move forward, as it will be getting a new CEO this September. Is this the end of an era? What does the future of Apple hold? Let’s take a closer look at this crazy news that is going to be talked about for quite some time.

Cook has a long history with Apple when it comes to all of the hard work he put into the company. He started working with Apple in 1998 as senior vice president for worldwide operations. As the years went by with him working at Apple, he kept getting promoted to higher positions within the company like chief operating officer, an interim CEO, to eventually chief executive officer of Apple in 2011. For the past 15 years, Cook has made Apple what it is today, with all of the amazing products, like iPhones, iPads, Airpods, Apple Watches, Macbooks, etc. If you think about it, Cook truly has made history with all the success he made with Apple and all of the products that they have created throughout the years. It’s crazy to think about what’s next for Apple with their new releases without the most successful CEO’s that Apple has had in history.

Here’s the scoop: on April 20, Apple officially announced that Tim Cook will be stepping down as CEO of Apple and will be transitioning to the role of executive chairman this upcoming September. Cook’s decision to leave his position and step into a new one was a long-term plan. The Apple team is basically stating that this is a thoughtful and smoother way to transition his role so that he can still be a big part of Apple’s success. I know when we first heard the news, everyone thought that him stepping down as CEO meant that he was retiring. However, I do think that it is great that Cook will continue to work with Apple in this new role, especially since he grew Apple to be the big successful company that it is today.

Now the question is, who on earth is about to replace Tim Cook as CEO of Apple? Well my friends, the person who is now the future CEO of Apple is John Ternus. For those who do not know, Ternus was the former senior vice president of hardware engineering. He started working at Apple in 2001 and has worked his way up to now becoming the new CEO of Apple with all of the hard work he has put into the company. Since he was a big part of all of the development of most of the Apple products that we know today, it’s interesting to see where he is going to take Apple within the next few years as CEO of the company. 

Speaking of where Ternus will be taking Apple, the big question is, what is the future of Apple now that we are getting a new CEO? Well one thing is for sure, people have been talking about a lot of changes that they want to see happen in the company. The main thing people want to see is really updating the new products that they are releasing. I have to agree with what the people want because within the past few years, Apple has been releasing the same products just with different numbers where there isn’t really a point to upgrade your products unless they are getting messed up. I do hope to see more good major changes with the products because it’s just a waste of money and the consumer doesn’t really get as excited when there are new releases coming out. Also, a little change that others and I want, is to add more colors to the products. Why does it always have to be the same colors when some new product from Apple comes out? Seriously, can we for once get a nice pink iPhone, that’s all we are asking for. Let’s just hope that Ternus will actually listen to the people and make the changes that are being talked about online, when it comes to getting new products to the public.

Here we are, an era officially ending as Tim Cook will no longer be the CEO of Apple within the upcoming months. It’s been a fun ride with Cook, but now it’s time to see a new leadership for Apple to see what the future holds for the company. John Ternus, please continue the amazing success with Apple and create amazing products within the years to come. I hope you have a successful career as CEO for as long as you decide to stay as CEO. Tim Cook, congratulations on a successful career as CEO and transitioning to executive chair.. I hope you continue your career with Apple strong until you are truly ready to let go. So, are we ready to see what Apple got in store for us? Let’s get ready for what the future holds for the company with the new CEO and what products may come our way.

Kaylah Hewitt

Pace '27

Kaylah Hewitt is a bubbly, creative, and active member of Her Campus at Pace University in New York City. She loves writing about movies, TV shows, entertainment news, pop culture, lifestyle, food, city life, and anything that catches her interest. As someone who loves storytelling and keeping up with the latest trends, she enjoys sharing her opinions, experiences, and recommendations through her articles. Kaylah hopes to build a career in marketing, advertising, entertainment, media, and journalism while also pursuing her dream of becoming an entrepreneur. Through Her Campus, she hopes to continue growing as a writer, exploring new creative opportunities, and connecting with readers who share her interests.

Kaylah is currently a senior at Pace University's Lubin School of Business, pursuing a Bachelor of Business Administration in General Business with a concentration in Marketing. Born and raised in New York City, she is also a first-generation college student who enjoys staying involved both on and off campus. Along with being a Journalist and Writer for Her Campus, she serves as the chapter's first LinkedIn Assistant, helping develop its professional presence and highlight its activities. Outside of Her Campus, Kaylah is a National Writer for Spoon University, where she explores food trends, culture, and everything happening in the food world. She has also gained experience through marketing internships and brand ambassador opportunities with companies such as Snif and Princess Polly, allowing her to explore her interests in social media, content creation, and branding. On campus, she is involved in organizations including the American Marketing Association, Advertising Club, Women in Lubin, and Pace Board.

Beyond Her Campus and school, Kaylah is a huge lover of all things pink, coffee, entertainment, fashion, and beauty. She enjoys listening to music, reading books, shopping, hanging out with friends, exploring New York City, trying new food and coffee spots, and going to Broadway shows. Her favorite Broadway musical is Wicked, and she is always finding another movie or TV show to obsess over. She also loves keeping up with pop culture, discovering new beauty products, watching YouTube videos, and making shopping wish lists that seem to get longer every day. If you find her on campus, she'll most likely be somewhere in the Lubin School of Business, drinking an iced coffee, talking about her latest movie obsession, planning her next Broadway outing, or working on another article. As she enjoys her senior year, Kaylah is excited to make more memories, explore new opportunities, and continue growing her love for marketing, journalism, and entertainment.