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Purple Reign Over? Olivia Rodrigo Teases Pink Dreamworld in New Album Announcement

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Eliana Zwiefelhofer Student Contributor, The University of Kansas
This article is written by a student writer from the Her Campus at KU chapter and does not reflect the views of Her Campus.

Thursday, April 2nd was a big day for Olivia Rodrigo fans. The 23 year-old hitmaker sent the internet into a frenzy this morning, with an Instagram post unveiling her brand-new album, You Seem Pretty Sad For a Girl So in Love. It’s no longer April Fool’s, so I think we can trust her on this one. Here’s what we know so far:

You Seem Pretty Sad For a Girl So in Love

Already, fans have noticed differences between this album, and Olivia’s earlier releases, SOUR (2021) and GUTS (2023). For one, she’s dropped the four-letter theme, exchanging it for a longer, more descriptive title. Maybe it’s just me, but other artists have been following this trend for years. Take, for example, Harry Styles’ Kiss All The Time, Disco Occasionally (2026) or Lana Del Rey’s Did You Know That There’s A Tunnel Under Ocean Blvd (2023). I do now, Lana.

Purple Reign

Apart from the Fiona Apple-esque title (longest phrasing known to man), the album design is noticeably lacking Olivia’s signature color. If you know Olivia Rodrigo, then you probably associate her with that rich violet tone she’s so fond of. Her multi-platinum SOUR (2021), has earned its place alongside iconic purple records like Purple Rain (1984), So Tonight That I Might See (1993), and Live Through This (1994), the latter of which Olivia and I are major fans.

Well, a lot can change in three years. Even favorite colors. On Sad Girl In Love (my shorthand), Olivia poses upside-down on a swing set wearing a pink babydoll dress. The white pop-out collar paired with black Mary Janes gives her a ’50s diner look with a rockstar edge. I mean, those heels have to be six inches or more. It might not beat the iconic SOUR cover, but I think it surpasses GUTS for me. The cloudless sky just screams dreamworld.

Anna Schultz-Girl Sitting At Diner With Milkshake Pondering
Anna Schultz / Her Campus

Making (Sound) Waves

So, what can we expect from Sad Girl In Love? Is it the sincere sad-girl pop we heard on SOUR or the raw pop-punk sound that GUTS gave us? As Olivia leaves behind her teenage years (her listeners too), I predict the music will only become more artistically polished and mature.

This record, like the others, is a collaborative effort with producer Dan Nigro. But to understand the production magic they’ve created, you’ve got to hear about Olivia’s musical influences. Over the years she has cited artists like No Doubt, The Smashing Pumpkins, Alanis Morissette, Avril Lavigne, Taylor Swift, and more as inspirations for her own sound. So yeah, she’s got great taste, which you can hear throughout her discography. Each track feels authentic (especially GUTS), and translates incredibly well to the recording studio.

Predictions

I have to admit, the new cover surprised me as much as the next person. As album rumors circulated, I predicted a heavier sound from Olivia. The pink dress and sad, lover vibes, however, leave more questions unanswered. Let’s be clear though, punk is about not giving a f-. Olivia can dress however she wants or sing ballads, and it doesn’t make her any less of a rockstar.

So, we’ll have to stay tuned in the coming months. We may have the song of the summer in our midst. Mark your calendars for June 12th!

Eliana Zwiefelhofer is a member of HerCampus, originally from Eden Prairie, MN. She is currently a freshman majoring in Psychology at the University of Kansas.

In her free time she enjoys singing, discovering new music, exploring the city, thrifting, and drinking tea.