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St. John's | Culture

When Black Dialect Becomes Aesthetic

Gabriella Sanon Student Contributor, St. John's University
This article is written by a student writer from the Her Campus at St. John's chapter and does not reflect the views of Her Campus.

Scroll through TikTok and you’ll hear it immediately: “it’s giving”, “period”, “no shade”, “clock it”. All of it usually packaged as “Gen Z slang”. The rebrand is convenient. It makes the language feel fresh, natural, ownerless. But it isn’t ownerless. Much of what is now labeled “internet slang” comes directly from African American Vernacular English (AAVE) and Black queer ballroom culture, traditions with history, structure and stakes.

AAVE has long been policed in ways people conveniently forget once it becomes profitable. Black children have been corrected in classrooms for saying stuff like “He be working” instead of “He is working”, even though the habitual “be” follows a consistent grammatical rule. Students have lost points on essays for sentence constructions rooted in their home dialect. They’ve been told to “fix” the way they talk to sound more educated, more professional, more acceptable. In some cases, linguistic bias has shaped disciplinary action, academic tracking and perceptions of intelligence. The message has been clear: your language is wrong.

Yet once that same cadence, vocabulary and rhythm leave Black mouths and appear on non-Black influencers’ feeds, they’re no longer “incorrect”. They’re funny. They’re charismatic. They’re marketable. Brands replicate the tone in captions. Corporations tweet in stylized AAVE to seem relatable. Suddenly, what was once stigmatized becomes trendy. It stops being “improper” and starts being “Gen Z”.

Ballroom culture has undergone a similar flattening. Emerging from Black and Latino LGBTQ+ communities in Harlem, ballroom wasn’t just performance, it was refuge. Houses operated as chosen families for queer and trans youth rejected elsewhere. The language developed there carried layered meaning. “Reading” wasn’t just random insults, it was sharp social commentary. “Throwing shade” wasn’t just sarcasm, it was artful subtlety. The documentary Paris Is Burning documented the complexity of that world, long before social media repackaged it.

Take “clock it”. On TikTok, it’s tossed around for minor call-outs, usually paired with a sloppy hand gesture and the wrong finger entirely. But in ballroom spaces, especially among trans women, being “clocked” often meant being identified as not being a “real woman”. That carried risk. It could mean humiliation, exclusion, even danger. The term emerged from lived vulnerability, not meme culture. Reducing it to a punchy reaction phrase strips away its history and its weight.

This isn’t harmless borrowing. It’s extraction without acknowledgement. AAVE and ballroom language are treated as aesthetic accessories, detached from the Black and queer communities that built them. And once they’re algorithmically amplified, their origins are erased under the lazy label of “Gen Z”.

Language doesn’t just appear. It comes from somewhere. And pretending it doesn’t is part of the problem.

Gabriella Sanon is a marketing and fashion student with a multidisciplinary background spanning public relations, luxury retail, digital marketing, events, creative production, and brand strategy. She has built hands-on experience across both established fashion houses and emerging brands, developing a strong understanding of the industry from both the creative and business sides.

Her experience includes currently interning at KCD Worldwide on digital campaigns, as well as supporting luxury sales at Arlettie across Balenciaga, Gucci, YSL, Bottega Veneta, Alexander McQueen, Gabriela Hearst, and Chloé. Previously, she interned in PR at Christian Cowan and Modeworld PR, gaining experience in NYFW production, VIP and editorial relations, showroom operations, sample trafficking, media research, and press strategy. She has led PR and marketing initiatives, created backstage runway content, and also directed brand activations and events through Her Campus.

Gabriella is passionate about the intersection of fashion communications and creativity, with a particular interest in creative direction, brand storytelling, digital strategy, and meaningful brand experiences. From backstage at New York Fashion Week to luxury showrooms and digital campaigns, she brings a hands-on, adaptable approach and a genuine curiosity for finding new ways to make fashion brands culturally relevant and engaging.