The cutest Valentine’s release! This movie follows the shocking twist where the main character, Matt Taylor, is left at the altar and decides to go on his honeymoon alone. You wouldn’t think that this would be such a sweet and romantic Valentine’s movie, but this story is so heartwarming. If you’ve been on TikTok recently, you’ll remember the content that was posted to the Matt Taylor account. The creatively put together TikTok for this fictional character went viral on TikTok, with Kevin James convincing people that this was his doppelganger. He used the characters’ name and information to create this account, recounting moments that happen in the movie through the posts. It is such a creative and fun way to market this movie! Many are attributing the movie’s success to the marketing strategy, some calling it a “genius” way to get people talking about the film.
This article is written by a student writer from the Her Campus at IUP chapter and does not reflect the views of Her Campus.