Amidst national economic instability, experts predict a potential recession in the United States, according to Johns Hopkins University. Although the U.S. is not currently experiencing a recession, everyday consumption and cultural habits have changed to adapt to the rising cost of living, including what we wear.Â
This phenomenon may immediately present itself as a new trend or âin Vogueâ for the times. However, upon closer inspection, it reveals how economic instability affects every part of life and is hidden in novelty.
According to the National Bureau of Economic Research (NBER), a U.SÂ recession is defined as âa significant decline in economic activity spread across the economy, lasting more than a few months, normally visible in production, employment, real income, and other indicators.â This definition sets a general framework for a recession. However, there is no one true definition, making recessions hard to declare.
A very apparent trend that has seemingly defined a large part of 2020âs fashion is a swing towards âquiet luxuryâ and logoless clothing. Coming out of the late 2010s, where Louis Vuitton monogrammed totes and tiny shoulder bags reigned supreme, a large shift occurred when these items became labeled as âtackyâ and âimpracticalâ by the cultural zeitgeist.
The hottest commodity today is large, labelless, shapeless tote bags that come in an array of neutrals: black, beige, and grey (maybe even a navy blue or deep crimson if youâre feeling adventurous!). These bags serve the modern function of being practical for both work and leisure, as they can carry many items and be taken to the office or a night out in the town. When the public doesnât have the spare cash to spend on a purse just for âgoing out,â the conversation shifts to making these bags seem âinâ for this fashion cycle.Â
Another similar trend that’s been making waves on social media platforms like TikTok and Instagram is a sudden love for workwear and âtimelessness.â Tailored blazers, flattering trousers, cream blouses, and sensible flats â all a sign of the times.
The trendiness of classic items reduces overconsumption and spending, sparing money on different outfits since âa few timeless piecesâ are all anyone really needs, according to a large sector of fashionistas on the internet. Additionally, conformity to such a tailored, minimal style reveals the massesâ desire for stability and comfort amid chaos.
Although Gen Z maintains a running internet joke about Millennials wearing âbusiness-casualâ to the club, with the current trend outlook, we may be in their boat soon. Oddly enough, our own habits of dress are following the footsteps of the post-2008 recession Millennials that we make fun of now. Skinny jeans are trendy once again, peplum tops have been seen on runways, and Iâve seen quite a few statement necklaces around campus.
 I guess only time will tell!
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