We see it every June: how companies throw the Pride flag on every t-shirt, water bottle, or keychain they can find. They show their support on social media, trying to attract younger, more âliberal’ audiences to their brand. But when July 1 rolls around, the flags are ripped down and the pride merchandise is gone from the shelves before sunrise. Suddenly, they are quiet.
In 2020, numerous companies added the #BLM hashtag to their bio, and they posted a black square on their feed, but how many took a step further than that? How many actually donated to the cause, truly advocated for victims of racial oppression, or did more than just post a fist? Probably close to none.Â
They sell “girl power” pins and feminist t-shirts. But behind the scenes, they may be a company made up almost entirely of men who donate to election campaigns that stand against the basic human rights they seem to be advocating for. According to Business Insider, Target donated to Trumpâs presidential inauguration, despite having an entire Black Lives Matter section on its website and being one of the most vocal companies back in 2020 after George Floydâs death.Â
Well-known clothing brands sell merchandise with whatever symbol or hashtag is at the forefront of a social movement at that time, despite having incredibly unethical manufacturing practices. For example, according to the BBC, Shein has been known to have both poor working conditions and child labor in its supply chains, yet the company sells social movement merchandise on its website. Seems to be quite hypocritical to pretend to be progressive to the public, but actually take part in immoral operations behind closed doors.Â
In addition, many companies post about the climate crisis, yet the textile industry is one of the leading contributors to climate change. According to Climate Seed, the textile industry is responsible for â10% of global greenhouse gas emissions.â So if they are not actively changing their companyâs impact, what difference does an Instagram story make?
The truth is, in this current climate, many of these brands only have one purpose behind their actions, and itâs not to advocate for those who need it. Itâs to use these social movements for their own profits. Brands exploit social justice for the recognition and positive image it brings to their company.Â
Most people donât care where their money is going, but for those who do, looking at a brandâs social media presence or merchandise is not enough. To know their true values, you have to look behind the scenes to where this money is truly going, the practices the company uses, and the ethics they stand by.Â
If you are able to, try and be conscious of the brands you are supporting!
Want to keep up with HCBU? Make sure to like us on Facebook, follow us on Instagram, check out our Pinterest board, watch us on TikTok, and read our latest Tweets!