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ICU (Japan) | Culture

Three Korean Fashion Brand You Have to Check Out💕

Chinatsu Sato Student Contributor, International Christian University
This article is written by a student writer from the Her Campus at ICU (Japan) chapter and does not reflect the views of Her Campus.

Recently, Korean fashion styles are on trend all over the world. Korean fashion is famous for its wide range of styles, and Korean people enjoy their outfits in different ways.

At the same time that many kinds of fashion styles exist in Korea, the trends in Korea change rapidly.

So, in this article, I will introduce you to three Korean fashion brands, and you can definitely learn current Korean fashion trends through it. Also, I describe where you can buy the items of the brands, so please refer to them as well!

As”on

Casual, yet also stylish items with the latest trends

The first brand is named As”on. As” on always said “Find your own with As “on”. It means the brand has the items which are not so stand out, but casual. As”on released items which are casual and basic, so it is easy to wear as your daily wear.

Although items are casual, their shape, color, size, and design are so stylish. They obviously make your fashion new and vivid. Personally, I like the items with the As”on logo:)

As”on Bonita mini bag
As”on shoes

You can buy items of As”on from the online shopping app named “MUSINSA”.

MUSINSA global

miae 미애 (美 愛)

oriental beauty in design

The second brand is “MIAE”. MIAE is famous for its Asian taste such as pattern, design and tint. Those factors must remind us of the atmosphere of Asia. Also, while retaining the oriental goodness, MIAE develops by combining it with modern beauty.

flower design and the vivid red color remind us of Asian beauty
The shape around the neck reminds China’s mood

MIAE is famous for its accessories and many K-POP artists love MIAE’s accessories. Accessories are based on a monochrome tone which is unique to Korean accessories. It also incorporates “KANJI Culture” which is a symbol of China and Japan into design. Accessories with those characteristics are one of the features of this brand.

MIAE’s accessory
Scarf is insane💕
JOY from Red Velvet wears MIAE’s accessory

You can buy items of MIAE from the online shopping app named “60%”.

sixty-percent online

sculptor

like a sculptor, putting souls into works and creating clothes

The third brand is “SCULPTOR”. SCULPTOR releases items with a mix of street and sport tastes. Also, the brand is known for its tint. Brand’s items have colorful and pop tints which are one and only. Therefore, SCULPTOR’s items are seen as sporty, but also cute.

The hoodie is a new item released in 2025 S/S💕
Every outfit is slay✨

SCULPTOR has its symbol items. That is a Cross Strap Wallet. It’s a necklace, but the size of the charm is a bit big. The size and design attracted people and it had been sold out. However, gratefully, it was restocked! Don’t miss such a precious opportunity!

I really want to get it..! But, it’s expensive…
available to put a card into the charm of the cross☆彡

You can buy items of SCULPTOR from the “SCULPTOR worldwide Online Store”.

sculptor-worldwide

How were the three Korean fashion brands I introduced? Each brand has unique concepts and they will definitely make your outfit more attractive.

Also, not only the three brands above, Korea has many unique fashion brands. If you are interested in them, please check them out as well!

Chinatsu Sato

ICU (Japan) '28

Hi, guys! I'm Chinatsu from the ICU in Japan. It has been a year since I started writing articles at HC.
I mainly write articles about mental health and culture, like fashion and music in English and Japanese. Specifically, I'm interested in Korean culture (Korean fashion brands, K-pop).
Team ICU is trying to publish articles with high frequency, thus we want many people to see our article!💕