Give your purchases purpose and turn to small women-owned businesses to empower their mission to sustainability and femininity.
Don’t know where to start? From fashion to lifestyle, we curated a list of 10 brands that I love and you should too!
- EasyTiger
Made for festival goers by festival goers, you can be the center of attention with iconic pieces for your next rave or festival by wearing Easy Tiger!
Noticing a gap in the market for sustainable yet striking festival wear, Tiger Lilly, co-founder and designer, creates eye-catching pieces beloved by celebrity icons such as Chappell Roan and Paris Hilton.
- Nekoyanin
Primarily designed for gaming and anime lovers, Nekoyanin’s stunning manhua-inspired packaging and makeup can be enjoyed by everyone.
Drawing feedback from customers and followers, Yin perfects her formulas and eliminates common issues. Her makeup products range from natural to bold, cutesy to gothy; there’s something for everyone, and you are sure to find something that you love!
- Popflex
Struggling with activewear? Well, you won’t struggle with Popflex!
Popflex’s founder and CEO, Cassey Ho, designs clothes for all of your pilates and activewear needs.
With a mission to serve fits that fit women’s bodies and lifestyles sustainably and fashionably, Cassey utilizes customer feedback and concerns to create near-perfect products. From adding pockets and getting rid of camel toes, every product is designed around a “why” or a problem to make clothing beautiful, functional, and most importantly, comfortable.
With products sported by Taylor Swift in her music videos, get ready to be that girl with Popflex!
- Voltaire Coffee Roasters
Need a coffee to fuel your studying? Voltaire has you covered.
Owned by Vian Kim, Voltaire was built on the belief that coffee should be more than just a caffeine fix—it should be an experience.
With a mission to roast ethically sourced beans to perfection, Voltaire combines precision, innovation, and love for the craft to serve brews that awaken your senses.
Whether you’re after a velvety espresso or a bold pour-over, every sip is a testament to Voltaire’s commitment to quality and sustainability. To them, sustainability isn’t a goal: it is their standard.
- Invisawear
As a woman, there is a lurking fear that we can be caught in unsafe situations, and pulling out a phone to access safety is unfeasible.
Rajia Abdelaziz and Ray Hamilton, founders of InvisaWear, address women’s safety by blending fashion with personal security with discreet technology. Essentially a panic button on a timelessly beautiful jewelry, a double click connects to your smartphone and instantly alerts loved ones and/or emergency services.
Gift yourself peace of mind with this empowering device that helps you stay safer with two clicks of a button.
- Fite Fashion
Want clothing that is elegant, stylish, and just overall handmade and supportive for your appearance? Look no further than Fite Fashion.
Founder and designer Michelle Fite creates bold, fashionable designs that both dazzle and are made sustainably.
As a shopper and clothing enthusiast, Fite Fashion is perfect if you’re looking for clothing that is produced through clean techniques and a fair working environment for its employees.
- Twilight Apothecary
Makeup, perfume, and skin care. They’re the gems of my routine. But, what if I could tell you that I absolutely love it when it’s low-waste and vegan-produced? Twilight Apothecary is one of those places to look.
Owner Stefanie Emery focuses on creating exactly this all by hand, whether that’s perfumes, serums, makeup, or any other product that’ll brighten your day.
- GoodBeads
Making your bracelet or jewelry collection? I recommend GoodBeads.
GoodBeads is sustainable and eco-friendly with handcrafted jewelry production that will be sure to be meaningful.
Every purchase that is made by you will also donate $5 to wildlife and conservation initiatives like the Wildlife Conservation Society and the Nature Conservancy. How about a business initiative!
- Soulflower Print Co.
Visually appealing, deep, and meticulous, Soulflower Print Co has a list of various goods that are a labor of love.
Designer and owner Jessica Emery-McGregor dedicates her heart and soul to creating art and custom printing for any apparel, whether it be clothing, bags, stickers, or even wallpaper designs that you can treasure for all of your college years. There’s a free section online where you can check out phone wallpapers that you can download!
- The Little Market
Checking out products just for your collection, but want to expand your horizons? My favorite by far has to be from The Little Market.
Founders Hannah Skvarla and Lauren Conrad have worked and collaborated in fair trade with over 35 countries worldwide to create artisan, handmade products for their buyers across the globe. They target marginalized or in-need communities with the aim of educating on social justice and human rights for all while supporting and empowering female artisans across all cultures.
Do you have more to add to this list? Share your thoughts by tagging us at @HerCampusSJSU.