Everyone’s favorite It Girls, Matilda Djerf and Sofia Richie Grainge, have come together to create the holiday collab of the year. Djerf secretly teased the Djerf Avenue pajamas, made in collaboration with Grainge, weeks before they were released on social media. On Nov. 10, the brand posted the cutest presents and trees decorated with bows, hinting at the print of the new collection. A couple of days later, it was announced that the collab of the year was coming on Nov. 30.
The Djerf Avenue x Sofia Richie Grainge collaboration collection includes seven brand new pieces in the brand’s classic Go Slow styles with a new print, called Holiday Bow. The festive holiday print includes bows with hearts, peppermints, and snowflakes. They’re any fashionista’s dream Christmas PJs.
In a video Grainge recorded on the set of the photo shoot for the collab, she shared that the Djerf Avenue PJs are her favorite, and that she and Djerf are good friends, so they thought it would be fun to make something together for the holiday season. Grainge has frequently worn Djerf Avenue PJs and robes on social media, including on her extremely popular TikTok account. She teased the collab herself earlier this month on the app.
The items are interchangeable, so you can choose any two pieces of your liking and mix and match them to create a matching set. In a Q&A on the Djerf Avenue Instagram stories, Djerf shared that the items are true to size, but are meant to fit relaxed. She also wore the ruffle strap top and the cardigan with jeans to show how they can be styled from day to night.
In typical Djerf Avenue fashion, most of the collab sold out in minutes. There are still some sizes of the Go Slow Ruffle Strap Top ($59) and the Go Slow Ruffle Shorts ($55) still in stock, as well as the Go Slow Bow Scrunchie ($29). Djerf commented on this Instagram post that, unfortunately, the collab will not be restocked in the future. However, Djerf Avenue did restock some other fan favorites.
The Summer Berries print is finally back in stock. This is hands-down the most popular Djerf Avenue print, and the items would make great gifts for yourself or loved ones. The cozy Summer Berries Robe ($125) is all over social media, and you can get one just in time for the holidays. The fruit print items are also back in stock. The Go Slow Dress Fruit ($71) is perfect for all my Harry Styles lovers.
To celebrate the launch, Djerf and Grainge had a fabulous holiday party with other fashion icons, like Sydney and Devon Lee Carlson, in attendance. Other iconic attendees included Olivia Jade and Frankie’s Bikinis founder Francesca Aiello. Their drink of choice? Kendall Jenner’s 818 tequila, of course.
It’s a Christmas miracle if you were able to snatch up some PJs from the Djerf Avenue x Sofia Richie Grainge collection. If you weren’t so lucky, pick up some other cute items from the Djerf Avenue website before they’re sold out, too.