This article is written by a student writer from the Her Campus at South Carolina chapter.
Alix Earle — the newest girl to shake up social media — has amassed 4.3 million followers on TikTok in just a few months. She’s known for her “get ready with me” videos and flawless makeup routines, and seems like your cool big sister. Although Alix casually parties with Drake and hangs with Selena Gomez, her humble grace is so refreshingly real. Based off of her makeup routine videos and Amazon storefront, here are some of Alix’s favorite beauty products that are a must-try:
- Powder Puffers: Yes, those fluffy little triangles used to apply powder. Alix uses these to “bake” her face underneath her eyes and the sides of her nose. She says, “[They] will make your makeup go on so much better, so much smoother.”
- Charlotte Tilbury Magic Cream: Although a bit pricey, this award-winning face cream is one of Alix’s favorites. Plumping and hydrating skin by up to 200%, she begins all of her makeup routines with this product. Alix usually mixes this with Drunk Elephant’s D-Bronzi Bronzing Drops to prime her skin.
- NYX White Eyeliner: White eyeliner is a must for all of Alix’s makeup looks. She uses this on her lower lash line to instantly brighten her eyes. I’ll admit — she influenced me to start doing this, too.
- Chantecaille Waterproof Brow Definer: The key to her perfect brows? This brow pencil in “light taupe.” Alix reveals, “I’ve been using this ever since I started getting my eyebrows done, and I’ve used it since.”
- Too Faced Better Than Sex Waterproof Mascara & Benefit Roller Lash: The lash routines of all lash routines. Alix first curls her lashes with an eyelash curler, following with the Too Faced mascara and then the Benefit mascara on top. Without a doubt, her eyelashes always look full and long — these mascaras are a must.
Just one of Alix’s videos can cause searches for a product to skyrocket by 100% on Google Trends, according to Fox News. Getting to see her attend fantastic events and look beautiful, all while seeing her as a relatable figure, makes Alix Earle so much fun to watch.