You heard it from Project Runway: in the fashion world, one day you’re in and the next day you’re out. As we all struggle to conform to the fashion industry’s beauty standards and be “in,” there seems to be no room for individuality or self expression. Until now.
The Society Management, a New York modeling agency, teamed up with New York City’s Girls Inc., a foundation dedicated to “inspiring all girls to be strong, smart, and bold.” This duo is determined to promote individuality through their new campaign, #HerSocietyStory. Using ten of the agency’s models from various countries and backgrounds—including transgender model Andreja Pejic, top model Caroline Trentini and many others—the campaign encourages us all to embrace our differences as our strengths.
This campaign features a black and white photo of each female model in men’s workwear, accompanied by their quotes on what it means to be a woman. Check out all the campaign photos and model testimonies on the #HerSocietyStory website.