Her Campus: What does your current job entail?
Florence Sender: No matter how big or small the issue is, my job as founder is to support clickR’s philosophy, strategy, and its goals and objectives. Purpose, in our point of view, is paramount. At the same time, as CEO I must always consider how to best advance our objectives and to promote revenue, profitability, and growth. I try to be both smart and strategic at the same time and never sacrifice my intentions or purpose in life.
HC: Is there such a thing as a typical day?
FS: A typical day at the office starts with a strong cup of coffee,a short meeting to assess the nearterm issues and then it is “ready, set, go!”to manage what was planned while prioritizing the interruptions. I have a pre-office routine that is equally important. I’m up very early, meditate, take vitamins, and then spend an hour or so thinking about what I need to accomplish on the day ahead and scanning emails. This pre-office time is critical to an effective day and I can never, ever oversleep or get sick.
HC: What was your first entry-level job in your field and how did you get it?
FS: I started my career at a time when women had few choices:
- Get married and have babies
- Learn to type and get a job as a secretary
- Get certified as a teacher
I was very well educated and totally un-employable, so I started my own company. Now, I’m known as a serial entrepreneur.
HC: What is one thing you wish you knew about your industry when you first started out that you know now?
FS: When I first started I thought that the most important thing was having a good product (this is broader than something in packaged goods, it could be a service or book or magazine). I now know that you need an insightful understanding of the system and organization of the industry that makes the product available as a currency.