A lot of us use the same makeup products over and over again: mascara, eyeliner, foundation and maybe some lip gloss. While some collegiettes™ may be bolder with their look, many of us shy away from such dramatic makeup statements – especially when it comes to eye shadow. Even if we use eye shadow, most of us play it safe and stick to the neutral colors – just as it is rare to see a rainbow in the sky, it’s rare to see the colors of the rainbow in our eye shadow. “Bright colors of the rainbow are great for the catwalk, but caution is needed when translating these looks to the street,” says Juliana Landis, one of Hollywood’s elite makeup artists. Her Campus shows you how to rock all the colors of the rainbow in your eye shadow this summer so your makeup will get cooler even if the weather doesn’t.
Landis says red eye shadow looks best on those with medium skin tones as well as redheads, blondes and raven-haired collegiettes™. Rihanna is a great example, as she wore red eye shadow to the Brit Awards in February. Her shadow complemented her red locks beautifully, and, as you can see, her shadow goes up to the brow bone and out toward her temple.
According to Rachel Adler of Beauty High, a dark pinky-red color is best. You can accomplish this by mixing a pinky-red shadow with a deep red shadow. When applying the shadow, take a tapered brush and apply the shadow close to your lash line, moving it past the corner of your eye to feather it out. Then, take a fluffier brush and go over the color you just applied to blend it in and spread it upward. Finally, deepen the red from the arch of your eye to your pupil, going along the lash line. The result you will get is a beautiful, almost subtle red color that is perfect for day and night.