People are not happy with ColourPop, particularly when it comes to the names of their new products.
ColourPop’s line of Sculpting Stix came out in June, but users have recently started to noticed the not-so-well-determined names of some of the darker shades of the makeup. Three of the darker shades in the line are called, “Yikes,” “Dume” and “Typo.”
if you don’t see anything wrong with the names of colourpop’s darker shades, unfollow lol pic.twitter.com/XaS5fQ9iCg
— (@FFSMADELAINE) September 19, 2016
Please don’t buy from Colourpop if you’re black. Apparently your skin color is a “Typo” in their eyes
— Nappy-Headed Gyal (@Flawsomee) September 19, 2016
ColourPop recognized their error and released a statement to Buzzfeed: “On behalf of ColourPop, we are sorry and are extremely grateful for our customers’ feedback. We have taken immediate action to change the shade names and review our naming process to ensure this does not happen again.”
The names of the products have been changed to Bloom, Point Dume and Platonic.
While we’re glad the company has made a swift change to their racially-insensitive error, our question is: how does something like this get past so many people to the point of print and production? Did no one catch this glaring mistake? And why does this keep happening with so many products and companies?
We can only hope ColourPop—and similar companies—have learned their lesson.