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What We Think About [The First Ever] Make Up For Ever Unretouched Ad

Let me just say this: If and only if I take a Myspace type pic such as the one in this Make Up For Ever Unretouched Make Up Ad I hope my skin looks as almost-flawless as this Ke$ha-look-alike.
 
But on another note, way to go Make Up For Ever! That’s what I like to see: a pure, honest ad showing us what real beauty looks like minus the airbrushing, photoshop, and everything in between. Although I usually stick to my usual bareminerals (I’m the girl with the sensitive skin so this is my go-to product) this ad makes me want to try some of this High Definition Foundation. If my skin can really look like hers in the ad, then you got me—I’m convinced. Let me head to the nearest Sephora. Right. Now.
 
As much as I love flipping through magazine pages and looking at all of the colorful ads and glamorous celebs posing for L’Oreal, Mabelline, or Lancome, it is important to let people know (especially our younger generations) that HELLO people don’t really look like this. But with certain types of makeup you could [successfully] cover up those blemishes and brighten up your face. No you won’t look like the girls in the usual advertisements but you could have skin that matches that of this girl. When I look at her, I think, “Ugh, I want to get that makeup” not “OMG she’s perfectly poreless. I need to be like her now.”
 
Collegiettes™, listen up. I’m a firm believer in loving the skin you’re in. If you take a look at this girl’s arms you can tell that they aren’t airbrush smooth, trimmed, cut, edited…it’s just an arm—the way an arm should look and the way arms usually do look. When she waves she’s probably got some extra stuff that wiggles and guess what? That’s perfectly normal. Props to Make Up For Ever for doing this campaign because it’s refreshing to be reminded that there’s always something perfect in every imperfection. 

So what do you girls think? Would you rather see ads like these or the typical ones we’re  used to seeing in our magazines? We would love to get your feedback, so comment below!

Michelle Golden is a senior Writing, Literature and Publishing major at Emerson College working towards her Bachelor of Fine Arts. A transfer from Ithaca College in upstate New York, Michelle moved to the center of the Theatre District right outside of the Boston Common at the beginning of her sophomore year. Michelle is the relationships editor for em magazine, Emerson’s only campus lifestyle publication and previously one of the features writers. She has interned at OK! Magazine and Us Weekly in New York in the beauty department. She is currently interning half the week at Her Campus and the other half at Cosmopolitan. Michelle has also been actively involved with Teen Voices magazine located in Boston, Massachusetts working with teen girls all over the world and Music Unites, a non-profit based in New York City that raises awareness and funding for music programs in inner-city schools. Email her at michellegolden@hercampus.com.