This might be the cattiest skincare feud of 2018 so far, and it’s only January. The responsible party? According to Allure, a beauty brand known as The Ordinary shaded competing brand Drunk Elephant completely out of nowhere for selling “overpriced” Marula face oil. Here’s a shot of the original post, which you can view on Reddit:
It’s quite obvious that The Ordinary used a play on words to call out Drunk Elephant. To compare, The Ordinary’s 100% Cold-Pressed Virgin Marula Oil retails for $10 (30-milliliter bottle), and Drunk Elephant’s Virgin Marula Luxury Face Oil retails for $72 (30-milliliter bottle). Obv, one is way cheaper and The Ordinary wants face oil buyers to know what’s up.
However, after reading such a cutting comment, I can imagine that many lovers of The Ordinary will now be turned off by the brand. There should be respect among beauty and skincare brands, you guys! Yes, there is a price difference here for a similar product, but that would give free reign for every brand to throw shade at each other. What ever happened to minding your own business? People buy what they want to buy because they either love a brand, its products, packaging, scents, ingredients or even portability. A little food for thought.
Header Image: The Ordinary / Instagram