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This Milk Makeup Lip & Cheek Tint That Looks Like Jelly Is Taking Over TikTok

“It honestly feels like a cold piece of Jell-O on your face.” Beauty influencers like Cathy Nguyen are raving about Milk Makeup’s newest product: the Cooling Water Jelly Tint. TikTok is freaking out over this two-in-one product. Disclaimer: You cannot eat it. But, you can use it on your cheeks AND lips. Why pack both a blush and a lip stain in your bag on your night out when you can just combine the two? 

When I first saw this jelly applicator, I immediately wondered if it was as squishy as it looks. Thankfully, TikTok has confirmed that the Cooling Water Jelly Tint is, in fact, squishy to the touch. It wiggles, y’all!! I never thought I’d want makeup that jiggles until now.

Milk Makeup describes their tint as 90% natural, clean, vegan, and cruelty-free, with its main ingredients including vegan collagen, aloe, and seawater. It retails for $24 and comes in four different shades to choose from: Burst (a bright pink), Chill (red), Spritz (coral), and Splash (berry). Every video I watch of this product makes me want to touch it more and more. Milk Makeup officially dropped their Cooling Water Jelly Tint on Feb. 5 in an Instagram post, and people haven’t stopped raving since then. 

Nguyen had a lot of positives to say about Milk’s Cooling Water Jelly Tint on TikTok. She feels that the product is super pigmented and that it would last all day long. Although she had a jelly explosion while opening some of the different jelly colors, her overall review was very positive.

Beauty influencer Stephanie Valentine compared the different colors on her skin in a TikTok, saying that she loves how these jelly tints are “making makeup fun again.” She warns users that the jellies will dry out if you don’t snap them shut all the way when you’re done. Close those jellies tight, queens!

TikToker Hannah Cho took one for the team and actually took a bite out of her jelly tint (don’t do that, y’all, I’m begging you). She describes the product as “one for the natural makeup girlies,” and said it would be perfect for people who don’t wear a lot of foundation. Cho ate that makeup up, literally (folks, seriously, don’t eat it). 


i HAD TO TAKE A BITE I COULDNT RESIST 😩🩷 behold.. the new @milkmakeup jelly tint blushes…. 😩😩😩 #blush #milkmakeup #makeupreview

♬ original sound – GIRLS MODE

I don’t know about you, but I think I need to give Milk’s Cooling Water Jelly Tint a try. It seems like the perfect blush and lip tint to test out for the spring and summer. And it’s squishy! Did I mention it’s squishy?

Zetta Whiting

Chapman '24

Zetta Whiting is a Her Campus intern who writes for the Style section of the site. She has published articles in the Voice of OC, Chapbook Magazine, and 60 Seconds Magazine, where she had the opportunity to interview the authors of the Goddess Girls and Disney Fairies series. This spring, Zetta will be graduating from Chapman University with a BA in English Journalism and a minor in Dance. She plans to move to the East Coast and attend graduate school in the fall, studying Publishing. In her free time, she enjoys reading young adult fantasy novels, taking dance classes, and listening to Beyoncé.