It’s no secret that collegiettes love shopping for bras and underwear. Let’s be honest: both Victoria’s Secret semiannual sales are marked in your calendar. It’s okay, we’re not judging. But this popular pastime has a slew of drawbacks. While picking up a pair of comfortable lace panties is no problem, finding a bra that actually fits can be a challenge. After a number of bra fittings and less-than-fabulous results, you may be under the impression that you’ll never find a bra that’s the perfect fit. Collegiettes, you’re not alone. According to bra manufacturer Wacoal, eight out of ten women wear the wrong bra size. Thanks to Jockey, all that may change.
The famous brand is releasing the Volumetric Bra System, which includes 55 new sizes that cater to a woman’s breast size and shape. Um, what?
“Our bras don’t necessarily get bigger, bigger, bigger, but in different proportions—they get larger, but in different shapes,” Dustin Cohn, Jockey’s chief marketing offer told The New York Times.
After collecting data from over 800 women, Jockey designed ten new cup sizes. Costumers are supposed to purchase a sizing kit, which includes ten plastic cups for your breasts and a measuring tape for your ribs. The result? 55 new options such as 7-36 and 9-42 according to The New York Times.
Though customized bras are nothing new for the upscale market, Jockey is doing something revolutionary: bringing the luxury of expensive lingerie to the mass market. How fancy!
Even though Jockey’s alternative is less expensive, such a personal bra will cost you a pretty penny. Not only does the sizing kit cost $19.95, the actual bra will set you back over $60. And if you like colorful bras, you’ll be disappointed to hear that this new pick is only available in beige, white and black.
In addition to the price tag, some women have experienced difficulty finding a comfortable fit with the sizing kit.
“Maybe it’s just the larger breasts, but I had to work it into the plastic cup,,” wrote Charla Welch on her blog, The Bra Crusader. If the Bra Crusader had some difficulties, what hope is there for the rest of us?
Whether or not you would spend more than $80 on a bra that may not be the perfect fit, you have to admit that this concept is pretty brilliant. While we are happy to give credit where credit is due, Jockey’s mission to help women find the perfect fit will only be successful if it turns into an industry-wide goal. With a variety of price points, colors and measuring techniques, we can only hope that every collegiette will be able to find the perfect fit.
HCXX