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This article has been syndicated to Her Campus from GoodTomiCha, an InfluenceHer Collective member. Read the full post here.
Ever wonder what it’s like to attend the season’s most stylish event, College Fashion Week, as a VIP? Allow Tomi of GoodTomiCha to give you the scoop:
Last weekend I had the opportunity to travel to Chicago for College Fashion Week by Her Campus! The whole experience was surreal, guys. It was my first time going to an event as a blogger or press and it was so much fun! I was nervous going into it because I hardly knew anyone (except for @morgantimm, and that’s only because I stalk her Instagram pages religiously) but was ready for the start of an amazing adventure. If you follow me on Snapchat (if not, what’re you doing?! @goodtomicha) you got to see an exclusive behind the scenes of the entire show. Keep reading to hear my thoughts on the event from start to finish!
Instagram ready.
Pre-event: I was so sick this weekend I had to pump myself full of cold medication to make sure I wouldn’t sneeze on the designer shoes on the runway! I started the day by shooting a few pictures for my blog with Chicago photographer, Nicole Jansma (an Auburn alum, war eagle!!!) , watched some college football, and prepared for my fabulous evening. After messaging a few other bloggers, we decided to meet up for dinner at Umami Burger before the show. It was so nice to discuss the business with fellow #girlbosses who get it! Your boyfriend can only handle so many conversations about hashtags and follower counts. The event was in walking distance and after getting lost we finally made it to the 1st Ward Chop Shop. The space was very “industrial-chic” and had two levels. On the bottom housed sponsor tables from Boxed Water (plot twist: it IS better), sweetgreen, Sparkling ICE and KIND Snack Bars. A fully stocked bar AND candy bar was also available for you to satisfy your sweet tooth if the salads weren’t doing it for you. European Wax Center was even there to make sure your eyebrows were on POINT! Of course, I had to use this time to take a few selfies and pictures for the ‘gram with a real press backdrop.
A peak inside the swag bag. Amazing goodies just kept coming!
The Show: There were four sections to the college fashion week show: Study Chic with Social Canvas, Festival with Foray Collective, Rush with Ali & Ariel and Frill Clothing (they were featured on Shark Tank! Which we already know I’m a fan of…) , and Girl’s Night Out with Bow & Drape! They wasted a great opportunity to play some classic Hannah Montana but that’s just me. Festival was the clear favorite for me because it showcased a surprise guest of one of my favorite brands, Show Me Your Mumu! I was seriously drooling over everything and consistently said ‘YAS HONEY’ to each model that walked by. In between each section, attendees could participate in social media giveaways and visit the style booths. I made sure to hit up Sparkling ICE’s table to get a makeover and made my way to the sponsors I hadn’t visited yet upstairs! Bertha Watches was giving away free manicure kits as well as showcasing their stylish accessories. Hanes and Maidenform showed their line of nude undergarments in a VARIETY of shades! And as a dark skin woman, I thoroughly appreciated the range that they had to offer. When the event was over, I made sure to connect with other bloggers and friends on social media before I had to say goodbye!
There were four sections to the college fashion week show.
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