The organization that puts on New York Fashion Week, the CFDA, has partnered with Planned Parenthood—because a woman’s agency over her own body is the biggest trend this season. Ahead of NYFW, which begins Thursday, the CFDA has distributed pink pins that read “Fashion Stands With Planned Parenthood” and come with information on how to support and get involved with PP. Designers, models, PR agencies and influencers are encouraged to wear the pins throughout the week, and to post on social media using the hashtag #IStandWithPP.
According to Harper’s Bazaar, labels like Kate Spade, Diane Von Furstenberg and Tory Burch have already pledged to take part in the campaign. “Civic responsibility is an important CFDA pillar,” said CFDA President and CEO Steven Kolb. “Defunding Planned Parenthood will impact millions of Americans. We will raise awareness and support this fashion week and show that Fashion Stands with Planned Parenthood.” Kolb is referring to the current administration’s plans to cut government funding for Planned Parenthood.
“We know that so many people stand with Planned Parenthood—including designers and entertainers—because they and their loved ones have relied on Planned Parenthood for health care, including life-saving care like cancer screenings, birth control, STI testing and treatment and sex education,” said Tracy Reese, a CFDA board member and prominent designer. “Planned Parenthood is often the only option for this type of care in underserved communities. By creating a visually engaging and fashionable pin, we hope to create an organic social media movement promoting awareness and education.”
In the midst of this divisive political climate, it’s inspiring to see more and more brands taking a stand for their beliefs, even if it could affect their sales. We saw this phenomenon at the Super Bowl, and I can’t wait to see it at Fashion Week.
If you want to show your support for Planned Parenthood, you can donate directly to the organization, or buy items from brands like Google Ghost or The Outrage that donate part of their proceeds to the non-profit. And don’t forget to use the hashtag #IStandWithPP on Twitter and Instagram.