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Destination: Beauty. Next stop? YouTube!

YouTube and makeup have more in common than you’d think: they’re both wonderful inventions, but they both have the tendency to be a bit overwhelming sometimes. You know what I’m talking about, ladies: You walk into a makeup store and are instantly inundated with endless products and have no clue which ones to choose. Or you search for a YouTube how-to video on makeup and are accosted with five million links, competing for your undivided attention. 

Well, darlings, L’Oréal Paris and YouTube have got you covered and hope to take all the confusion out of online beauty. The brand is partnering with YouTube to sponsor today’s launch of the revolutionary online beauty resource, Destination Beauty.

 This year-long program will feature a series of videos from YouTube’s video stars, including KandeeJohnson and Panacea81, who tons of viewers look to for product demonstrations and makeup lessons.

The site will feature multiple new videos a week and will include a range of how-tos, techniques, and sample videos showing you how you can achieve the look of your fave celebs, switch up your current look, or try out a new style. 

I know I’ll be checking back for the latest beauty updates from Destination Beauty! What do you think about this new site? Leave a comment below!

Chrissy Callahan is a double major in journalism and media studies (self-designed) and French and Francophone studies at Brandeis University, graduating December 2010. A Medford, Mass. native, she works in Brandeis' Department of Creative Services, helping edit and maintain the Brandeis website. Before writing and interning for Her Campus, Chrissy was features editor for the student newspaper the Brandeis Hoot for three years. When she's not hard at work, you're most likely going to find Chrissy indulging her passion for shopping, wearing way too much pink, or eating cookie dough ice cream. She also enjoys traveling, and dreams of traveling to Paris frequently for her future career. After graduating, Chrissy hopes to get a job in beauty or fashion journalism.
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