ASOS Is Finally Showing Models with Unretouched Stretch Marks

For once the female body is being portrayed as it actually is. ASOS recently posted unedited pictures of their models in swimsuits to their site. There was no announcement that ASOS had commited to posting real pictures of the women, and instead all of it was done quietly, like no big thing. Twitter users of couse caught on immediately and freaked, offering huge amounts of praise for the brand. Personally, this makes me so happy that a huge brand can realize photo editing is damaging to women, and make a positive change within their policies.

The body positivity movement is growing strong! Take a look at these beauties.

They look amazing!

Honestly, I'm not really even paying attention to the swimsuits.

Totally agree, so impressed.