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3 Sustainable Fashion Brands to Support Because It’s 2018 & Sustainability is Freaking Important

It’s 2018 and sustainability is bigger than ever. More and more fashion companies are becoming more ethical and considering the positives that becoming sustainable will do for our world. ICYMI, sustainable clothing refers to fabrics derived from eco-friendly resources, such as sustainably grown fiber crops or recycled materials as well as refers to how these fabrics are made. According to Marie Claire in regards to ethical fashion, they stated, “green is the new black,” and we couldn’t agree more. 

The best part of ethical fashion is that you wouldn’t be able to even tell the difference compared to a non-sustainable fashion brand’s clothing. Eco-friendly fashion stays up to date with trends and styles and is only just made more environmentally friendly… so why not take part in making your environment a better place? The consumption of fashion can be crucial to the environment and your fashion choices can make a huge difference. 

Here are 3 sustainable fashion brands that produce environmentally friendly, high-quality clothing that we cannot get enough of. 

Ash & Rose ($$)

Ash & Rose, founded by a mother and daughter duo, is the CUTEST sustainable brand out there. Plus, their core values, being sustainability, fair labor, and empowering women, is totally something to get behind. Ash & Rose sells must-have clothing, jewelry and accessories that are oh so chic. You can shop their ethically, sustainable beautiful fashion here.

H&M ($-$$)

You’ve probably heard of the popular store called H&M around the world. H&M offers trendy, good quality clothing and is comparable to stores like Forever 21 and Zara; however, H&M revolves a lot of their actions around sustainability. The H&M Group has three ambitions that they always keep in mind in their sustainability strategy: 100% leading the change, 100% circular & renewable, as well as 100% fair & equal. You can shop their selection of sustainable fashion pieces here.

AMUR ($$$$)

AMUR, which stands for A Mindful Use of Resources uses vibrant, bold prints and chic vibes. AMUR clothing is perfect in style and gives a contemporary women fashion that creates confidence, all while being good to the environment. The sustainability of AMUR comes from the fabrics they use. Using organic fabrics and reclaimed fibers in their unique looks, AMUR takes conserving materials seriously (and we love that). 

All of these sustainable fashion brands, plus even more, are contributing to an eco-friendly fashion industry, and you should take part in it too. Take a stand for your environment and let’s transform fashion consumption for the better. Do your research on how to become a sustainable shopper!

Alyssa Cook

Ball State '19

Ambitious midwestern girl with an obsession with pizza and my dog.