September Fashion Month is the superbowl of the fashion world. Fashion lovers follow brands and their model muses around from New York to London to Milan to Paris. The shows that make up the four busiest weeks in fashion attempt to define the biggest styles for the coming months.
Vogue World New York
Last September, all eyes were on New York as the city hosted Vogue World, the first event of its kind. The advertisement for the event was minimal, with Hailey Bieber and Lil Naz X placed into a gray studio posing with quintessential symbols of New York in the 90s: Phonebooths, the Statue of Liberty, and mustard-colored Subway seats. The lack of impression these ads gave produced no expectations. All anyone knew was to tune into the live-streamed event.
Vogue World New York reinspired a post-pandemic fashion community that had lost sight of why they create: to experience life many times over. Life was pumped back into the streets of New York with an 18-minute exhibition of fashion, modeling, and celebrity over the past few decades.
Vogue World London
Anna Wintour’s next attempt at reinvigorating the community is Vogue World London, taking place on September 14th during the city’s fashion week. She is working with exiting British Vogue editor Edward Enniful.
Wintour and Enniful collaborated on the September 2023 American and British Vogue issue, bringing back the four most iconic Supermodels to their covers: Naomi Campbell, Christy Turlington, Cindy Crawford, and Linda Evangelista.
The two editors are pulling out all the stops, which only leads us to wonder how Vogue World London will compare to last year. Will it live up to the standards set?
Once again, the information about this year’s event is limited. We know it will be held at the Theatre Royal Drury Lane in London, calling on the city’s robust history of live performances. This location comes as a statement at a time when the UK government is cutting funding from the arts. All tickets to the event will benefit threatened organizations.
This time around, the event advertisements are more synonymous with the city where it takes place. Actors like Ian McKellen and Cush Jumbo paired up with British models like Ava Claire and Jean Campbell for photoshoots on Theater stages and Double-decker buses.
There will be more faces to look out for, like Britain’s own supermodel, Naomi Campbell, as she stared in the announcement advertisement in a ballet studio, an ode to her humble beginnings.
All signs point towards a successful event that would be helping groups that produce people in the fields who make these transformative events possible. It will be a celebration and protection of the arts that I am very excited to view.
Vogue World London will be live-streamed on YouTube on September 14th at 3 p.m. EST.