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This article is written by a student writer from the Her Campus at Waterloo chapter.

Did you know that every single year, Pantone releases a colour that is believed to represent the year? With that said, here is the colour chosen to represent this coming year of 2024!

The colour that Pantone chose is called peach fuzz. Upon first glance, this colour seems to be tethering more on the muted side of the spectrum, with a warmth to it. Perhaps Pantone predicts a comfortable and quiet 2024 to be on the horizon. After all, the process of choosing the colour of the year is not random. It’s in fact chosen intentionally by Pantone through a particular process and not like a name out of a hat. Coming back to the hue, a peach colour is sometimes associated with encouragement. 2023 has been a hard year for many people, and with that, we can hope for a better 2024 to come. This peach colour signifies a new hope for a New Year. 

I find this colour to be a very well fit for the coming years as recently, we’ve seen a push for more calm colours. Bright and vivid colours are now a thing of the past, shoved to the side, with colours like peach fuzz taking centre stage. The desire for aesthetics is the reason why muted colours have become more popular. All around, you can see people conforming to aesthetics to define their lives. They absolutely adore following current aesthetic trends. From their homes, to even the clothes they wear, people stay in theme with an aesthetic. Aesthetics have taken the world by storm, and I predict this trend to continue going into 2024 with this colour reveal. I wouldn’t be surprised if I find peach fuzz or similar hues inserted somewhere into someone’s aesthetic.

As for my personal opinion on this colour, I actually really like it. I think this colour is a very nice shade and it would be interesting to try to incorporate it into outfits. When I showed my friends this colour, they thought it looked like it would fit some yummy treats for a New Year’s celebration. An interesting take from them, how do you imagine this colour showing up in the next year?

Mariam Naim

Waterloo '27

Hello! I'm Mariam Naim. I am currently majoring in Honours Arts Economics.