This article is written by a student writer from the Her Campus at Wash U chapter.
Since its founding in 1922, Dickies clothing has been designed to maintain durability for common physical jobs all over the US. In fact, its purpose was not to draw attention to the common American.
However, over time, Dickies has become a staple in the fashion industry, as it just released a MadewellxDickies collab, and revolutionized the idea of a “Dickies girl.”
Dickies made its first impact with young skateboarders in the ‘80s. Celebrities such as Sean P. Diddy and Madonna, who wore rhinestone Dickies pants at the Grammys, helped hype the brand during the time. However, it was not until the 2000’s that the everyday teen began wearing it, too.
Over the years, Dickies worked with other brands, such as JCrew, to create collaborative lines of function-focused clothing. It was not until its 2014 partnership with Opening Ceremony that elevated the company’s status. The collection was a huge success, as they blended hipster and high fashion.
Originally targeted for the working class American, Dickies is now a popular brand amongst young adults, too. Selling in stores such as Urban Outfitters, teens are also embracing the iconic company. Whether you are buying their straight paints or their famous overalls, the Dickies tag is, and will always now be, recognized by all ages.
Anna Thetard / Her Campus
